Hasbro

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Hasbro, Inc.

Hasbro's logo, used since 2008
Founded 1923
Headquarters Pawtucket, Rhode Island
Type Public
Subsidiaries Wizards of the Coast
Industry Toys and games
Website

Consumer: shop.hasbro.com
Corporate: corporate.hasbro.com

Hasbro is an American toy company based in Pawtucket, Rhode Island. It is the world's second largest toy maker, next to Mattel. Hasbro has produced numerous toys for the Pokémon franchise, ranging from Poké Balls to the Pokédex. In May 1998, it was reported that Hasbro licensed Pokémon through a deal with Nintendo and 4Kids Entertainment.[1] In 1999, Hasbro acquired Wizards of the Coast and, in turn, the license to the Pokémon Trading Card Game until Wizards of the Coast lost the license to it in 2003. Hasbro is long time business partners with Takara Tomy; importing Japanese toys such as Transformers and Beyblade to the western world.

Hasbro currently is not producing any Pokémon merchandise. Most of the Pokémon toys on the market today are manufactured by Jakks Pacific, Takara Tomy, and Wicked Cool Toys/Jazwares.

Products

External links

References

  1. Pocketing the 'Pokemon' (The Hour. Norwalk, CT. The Wall Street Journal. May 27, 1998 p.A7. Retrieved June 17, 2025.)

See also

Pokémon toys
Bandai: Pokémon KidsPokémon Scale WorldBandai FriendsPokémon CarddassPokémon PlamoG.E.M. Series
S.H.FiguartsChogokin
Good Smile Company: Nendoroidfigma
Hasbro: Battle FiguresBattle TrainerPoké-PacksPoké Ball BlasterDeluxe TrainersGrabber Ball
Combat FiguresPlush figuresBean-filled plush figuresElectronic figuresPower BouncerV-Trainer
Quick-Change Poké BallPull Backs!Pokémon PokédexElectronic Poké BallTHINKChipPlush clip-on
Pokémon Battling Coin GamePokémon Furby Friends (canceled)
Jakks Pacific: Action FiguresBattle Dome PlaysetDiamond and Pearl Electronic Talking PokédexDiamond and Pearl vehicles
Fossil Regeneration StationReversible Poké Ball plushSinnoh Region PlaysetUnova Electronic Pokédex
Pokémon TV Games (canceled)
Jazwares: Battle FiguresDeluxe Feature FiguresPokémon SelectPokémon Surprise Attack GameSquishmallows
Kotobukiya: Kotobukiya figurines
Pokémon Center original: Poké DollKuttari CutieSitting Cuties (KantoJohtoHoennSinnohUnovaKalosAlola)
Takara Tomy: Monster CollectionPokémon mateGrabber BallDeluxe TrainersZukan figuresSuper Ball
Gacha setsDiamond and Pearl Plush CollectionDiamond and Pearl Choro-QsPokémon Egg PlushesPitaPoké
Pokémon Z-Ring
TPCi exclusives: Pokémon HousePokémon Gallery FiguresPokémon Trainers Figure
Tiger Electronics: Cyclone 2Deluxe PokédexElectronic Yo-Yo
Other: Applause Inc. plush toysBuild-A-Bear Workshop collectionPlay by Play plush figuresToy Factory plush toys
Build 'n BattleLEGO PokémonIonix PokémonMega Construx PokémonPokémon Nanoblocks
Backpack PalPokémon KeychainMighty Beanz Pokémon: AdvancedMini-SkateboardMini-Snowboard
Pocket Monsters Gigantic Series NEOPokémon Quest Vinyl FiguresPokémotion
Companies
The Pokémon Company The Pokémon Company International (The Pokémon Company International Ireland • The Pokémon Company International Mexico • Millennium Print Group) • Pokémon Korea • Pokémon Center Co., Ltd. • Pokémon Singapore • Pokémon Shanghai • Pokémon Taiwan • Genius SonorityThe Pokémon WorksPokémon with You Foundation
Animation & movies 4Kids EntertainmentBang Zoom! StudiosDeluxeDuArt Media ServicesFramestoreIyunoMiramaxMoving Picture CompanyOLM, Inc.TAJ ProductionsTohoUniversal Pictures Home EntertainmentThe Walt Disney CompanyWarner Bros.
Books & strategy guides Golden BooksMedia FactoryPrima GamesScholastic • Simon & Schuster (Pikachu Press)
Collectible cards ArtboxConceptLabD.A.G Inc.Edibas CollectionsMeijiN-DESIGN Inc.Studio Bora Inc.ToppsToyste Beachwhomor Inc.Wizards of the Coast
Manga Chuang YiOutland forlagPanini ComicsShogakukan (Shogakukan Asia) • VIZ Media
Merchandise & retail BlokeesFunkoGameStopGood Smile CompanyHasbroJakks PacificJazwaresJollibeeJR KikakuKotobukiyaPlay by PlayRe-MentTakara TomyToy FactoryUniqlo
Video games Bandai NamcoCreatures, Inc. (Ambrella) • DeNADenyushaGame FreakHAL Laboratory, Inc.Hudson SoftILCAJupiter CorporationKoei TecmoNianticNintendo (Mario ClubNintendo of AmericaNintendo System Development) • ORBITALLINK Inc.PLANETAScopelySegaSELECT BUTTON inc.Spike Chunsoft
This article is part of both Project Merchandise and Project Mass Media, Bulbapedia projects that, together, aim to write comprehensive articles on the production of Pokémon merchandise.