The Hershey Company
| The Hershey Company | ||||
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| Founded | 1894 | |||
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| Headquarters | Hershey, Pennsylvania, United States | |||
| Type | Confectionery & Snack | |||
| Industry | Food & Drink | |||
| Website
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The Hershey Company is an American snacks and candy company known for brands such as Hershey's and Pirate's Booty. In June 2025, the first collaboration between The Hershey Company and The Pokémon Company International was announced.[1]
History
For the first collaboration between The Hershey Company and The Pokémon Company International, a new range of Pokémon branded chocolates were announced, slated to be coming to stores in the United States that summer. This collaboration featured special-edition foil wrappers for both the Hershey's Kisses and Hershey bar line of products. According to Ashley Reeb, Senior Associate Brand Manager at The Hershey Company, the "collaboration with Pokémon combines the timeless appeal of Hershey's Kisses chocolates with the joy of discovery and collecting — making it more than just a treat."[1]
On May 11, 2026, The Hershey Company announced another collaboration with The Pokémon Company International.[2] In celebration of 30 years of Pokémon, this collection introduced a new "narrative-driven experience", where Team Rocket would be depicted as trying to steal every Pokémon foil design. As part of the marketing for this collaboration, Team Rocket temporarily took over the official Hershey's Instagram, posting in-character content about their ongoing hijinks and attempts to steal Hershey's Kisses chocolates. Visitors to the official collaboration website could also enter a special sweepstakes to win exclusive Hershey’s and Pokémon merchandise.[3]
Products
Pokémon Hershey's Kisses
As part of the collaboration, Hershey's Kisses with a Poké Ball themed design were released. These wrappers also contained a Pokémon originally discovered in the Kanto region hidden on the bottom of the wrapper. All 151 of the Pokémon originally discovered in the Kanto region can be on the bottom of a wrapper. These special Hershey's Kisses were made available in 9-oz share packs and 28-oz party bags.[2]
Collectors could also obtain a special limited-edition Collector's Case at a first-come, first-serve basis, and was designed to store all the original 151 Pokémon-branded Hershey Kisses released as part of the collaboration. This case was made available through a program on the HersheyLand website. In order to qualify, participants were required to make an account and was limited to those over sixteen and a resident of the United States.[4] Alternatively, participants could use the same site to log which of the Pokémon they've seen on the Hershey Kisses digitally, which would include achievements to unlock and share across social media platforms. A traditional printable checklist was also made available.
A limited-time release of Hershey's Kisses chocolates were also released in 2026 with 10 new Team Rocket foils alongside the first 151 collectible Pokémon foil designs.[2] These featured Pokémon were:[3]
Pokémon Hershey's Bars
Full-Size Bars
The wrappers for Hershey's full-size chocolate bars were released from one out of 12 variants. These foil wrappers featured wrappers based on popular Pokémon such as:
Snack-Size
The snack-size chocolate bars were released in bulk bags a random assortment out of 18 different variants. These foil wrappers featured wrappers based on popular Pokémon such as:[5]
- Bulbasaur
- Ivysaur
- Venusaur
- Squirtle
- Wartortle
- Blastoise
- Charmander
- Charmeleon
- Charizard
- Pikachu
- Raichu
- Ditto
- Eevee
- Vaporeon
- Jolteon
- Flareon
- Lapras
- Mewtwo
Pirate's Booty
As part of the Pokémon X Target collaboration, special editions of the snack, Pirate's Booty was released.[6] This special version of the snack featured puffs shaped like Pikachu. A maze game titled "Pikachu's Pursuit" is depicted on the back of the packaging. Additionally, the Pokémon section of the Pirate's Booty part of the official Hershyland website featured many printable activities, such as a Pokémon Word Find, Pokémon Coloring Page, and a Search for Hidden Objects activity page.[7]
Product Gallery
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Pokémon Hershey Kisses -
Pokémon Hershey Kisses (Team Rocket) -
Pokémon Hershey bars (Full-Size) -
Pokémon Hershey bars (Snack-Size) -
Limited Edition Collector's Case -
Pirate's Booty from the Pokémon X Target collection -
Sweepstakes rewards
Multimedia
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References
- ↑ 1.0 1.1 New HERSHEY'S KISSES & Pokémon Foils Are Here | The Hershey Company PR Posted June 11, 2025. Retrieved May 24, 2026
- ↑ 2.0 2.1 2.2 HERSHEY'S KISSES AND POKÉMON ARE BACK -- AND THIS TIME, TEAM ROCKET WANTS IN | The Hershey Company PR Posted May 11, 2026. Retrieved May 24, 2026.
- ↑ 3.0 3.1 Hershyland.com | Pokémon Retrieved May 25, 2026.
- ↑ Hershey's & Pokémon collaborate for themed chocolates, including a set of 151 KISSES wrappers — Register to claim your Collector's Case by June 17th | BulbaNews
- ↑ Reddit Post on r/pokemon by u/Viciousssylveonx3 Posted August 22, 2025. Retrieved May 24, 2026.
- ↑ Pirate's Booty Pikachu Shape Chips Multipack - 8.1oz/18ct | Target.com Retrieved May 24, 2026.
- ↑ Hershyland.com | Pirate's Booty | Pokémon Retrieved May 25, 2026.
External Links
See also
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This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise. |