Pokémon with You

Pokémon with You (Japanese: POKÉMON with YOU - ポケモンはいつもキミといっしょ - POKÉMON with YOU) was a campaign run by The Pokémon Company to help fundraising and support of the 2011 Tohoku earthquake and tsunami disaster relief from April 2011 to September 2021. It was partnered with Game Freak, Nintendo, and various other corporations.
On September 1, 2021, the Pokémon with You Foundation (Japanese: 一般財団法人ポケモン・ウィズ・ユー財団 POKÉMON with YOU Foundation) was established, taking over the campaign's activities from The Pokémon Company.
History
After the Tohoku earthquake took place on March 11, 2011, Pokémon declared that they were going to help. While nobody from Pokémon (or Nintendo for that matter) was directly affected, the repercussions of the disaster spread throughout the nation. Pokémon immediately responded by delaying the opening of the international Pokémon Global Link websites, and in May that they would also assist through the Pokémon with You campaign.
Events
Pokémon with You has hosted several events to both fundraise and boost the morale of the citizens of Tohoku, and usually include an appearance by a person dressed in a Pikachu costume. Fundraising events have included Pokémon hosting tourism festivals as well as sponsored walks. Pokémon with You has also attempted to lift the spirits of the citizens of Tohoku through Pikachu visiting several local schools.
Fundraising
In addition to fundraising through events, Pokémon with You also has a place on their website where those interested can donate to helping the victims of the disasters. From 2016 to 2018, people who donated to Pokémon with You could receive a serial code for Tohoku Pikachu.
Pokémon Centers
Merchandise
Pokémon Centers have sold various merchandise and given part of their profits to support Pokémon with You. The most notable merchandise was a series of buttons sold by Red Cross for $25 from June 4 through August 31, 2011. Around 50,000 buttons were sold.
Pokémon Center Tohoku
Additionally, Pokémon opened a new Pokémon Center in the area affected by the disaster. On its grand opening, the line to enter the building was so long that people had to wait over five hours to enter.
External links
- Official site (December 2021 – present)
- Official site (archived; April–December 2021)
- Official site (archived; June 2011 – April 2021)
See also
| This article is part of Project Real-Life, a Bulbapedia project that aims to write comprehensive articles on Pokémon activities and events experienced in the real world. |