Excell Brands

Excell Brands
Founded	1996
Headquarters	5501 Park Avenue, Des Moines, Iowa 50321
Type	Distribution
Industry	Trading Card and Collectibles
Website Official Website

Excell Brands is a distribution and category management service provider company focused on trading card and other collectibles and based in Des Moines, Iowa. They have partnered with several other brands such as Yu-Gi-Oh!, Magic: The Gathering, and Funko. In addition, the company also distributes their products to several retail partners such as Target, Walmart, and Hot Topic. The company is The Pokémon Company International’s largest distribution partner in the U.S for many decades. The company has 3,200,000 packages shipped to retail annually.

On February 19, 2026, it was announced that The Pokémon Company International had entered into a definitive agreement to acquire Excell Brands. The company stated in its press release that it would invest in Excell's capabilities while maintaining its independence with its other retail and brand partners.

External links

• Official Website

See Also

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Companies The Pokémon Company The Pokémon Company International (The Pokémon Company International Ireland • The Pokémon Company International Mexico • Millennium Print Group) • Pokémon Korea • Pokémon Center Co., Ltd. • Pokémon Singapore • Pokémon Shanghai • Pokémon Taiwan • Genius Sonority • The Pokémon Works • Pokémon with You Foundation Animation & movies 4Kids Entertainment • Bang Zoom! Studios • Deluxe • DuArt Media Services • Framestore • Iyuno • Miramax • Moving Picture Company • OLM, Inc. • TAJ Productions • Toho • Universal Pictures Home Entertainment • The Walt Disney Company • Warner Bros. Books & strategy guides Golden Books • Media Factory • Prima Games • Scholastic • Simon & Schuster (Pikachu Press) • Studio BentStuff Collectible cards Artbox • ConceptLab • D.A.G Inc. • Edibas Collections • Excell Brands • KASSEN • Meiji • N-DESIGN Inc. • Studio Bora Inc. • Topps • Toyste Beach • whomor Inc. • Wizards of the Coast Manga Chuang Yi • Outland forlag • Panini Comics • Shogakukan (Shogakukan Asia) • VIZ Media Merchandise & retail Blokees • Funko • GameStop • Good Smile Company • Hasbro • Jakks Pacific • Jazwares • Jollibee • JR Kikaku • Keeppley • Kotobukiya • Play by Play • Re-Ment • RK9 Labs • Takara Tomy • The Hershey Company • Toy Factory • Uniqlo • Zanzoon Video games Bandai Namco • Creatures, Inc. (Ambrella) • DeNA • Denyusha • Game Freak • HAL Laboratory, Inc. • HEROZ • Hudson Soft • ILCA • Jupiter Corporation • Koei Tecmo • Nintendo (Mario Club • Nintendo of America • Nintendo System Development) • ORBITALLINK Inc. • PLANETA • Scopely (Scopely Explore) • Sega • SELECT BUTTON inc. • Spike Chunsoft

This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.