South Boulevard

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South Boulevard サウスサイド ストリート
Southside Street
"Wild Missingno. appeared!"
Map description: {{{mapdesc}}}
Location: Lumiose City
Region: Kalos
Generations: VI
Location of South Boulevard in Kalos.
Pokémon world locations

South Boulevard (Japanese: サウスサイド ストリート Southside Street) is a street lining the southern half of Lumiose City in the Kalos region. It connects to North Boulevard, Estival Avenue, and Vernal Avenue. This is the first part of Lumiose City that the player can explore in Pokémon X and Y, along with Vernal Avenue. The other parts are blocked until the player has defeated Team Flare at the Kalos Power Plant and watched Clemont relight the Lumiose Gym.

South Boulevard has three gates connecting it to outside routes. In the southwest is the Route 4 Gate, in the southeast the Route 5 Gate, and in the northwest the Route 13 Gate.

Places of interest

PR Video Studio

Main article: Trainer PR Video

A purple building where Trainer PR Videos can be created, located directly across from the South Boulevard Pokémon Center. PR Videos filmed here can be shared with passers-by and people who have been given the player's Nintendo 3DS Friend Code.

When the player reaches sufficient stylishness, the woman at the right counter will add new video effects for PR Videos. She will add two different sets: one if the player has at least 25 points of style, and the other for at least 90 points of style.

Sycamore Pokémon Lab

Professor Sycamore's Pokémon research lab is located directly opposite Vernal Avenue. It is here where the player can receive either Bulbasaur, Charmander, or Squirtle upon defeating Professor Sycamore in a Pokémon battle early in the game, as well as their corresponding Mega Stone. After the player enters the Hall of Fame, they can return to the lab to get the Poké Radar from one of the scientists on the second floor.

On the second floor, the player can change Rotom's forms.

Coiffure Clips

A small hairdresser located opposite the Route 5 Gate. The player can have their hair colored and styled here.

The prices and options are slightly different for male and female players. If a female player requests a styling, she may choose to have the stylist style only her front hair or all of her hair (including her front hair, as a secondary option).

  • Styling and color: PokémonDollar.png3,000 (, front style only: PokémonDollar.png2,500)
  • Styling: PokémonDollar.png1,500 (, front only: PokémonDollar.png500)
  • Color: PokémonDollar.png2,000

For both male and female players, the options for colors are the same. In order from lightest to darkest, they are: Blond/Blonde, Orange, Honey, Brown, and Black.

The styling options differ significantly for male and female players. If the player has at least 50 points of style, additional styling options will be available.

  • Male: Very Short, Short, Medium. Additional: Medium Perm
  • Female: Short, Bobbed, Medium, Long. Additional: Ponytail, Pigtails
  • Female (front): Sideswept, Bangs

At any point, instead of choosing a specific color or style themselves, the player may leave the decision to the stylist by selecting the "Surprise me" option. If this option is chosen, the stylist will pick a random style or color different from the player's current one.

Restaurant Le Nah

Interior of Restaurant Le Nah
Main article: Lumiose City restaurants

One of four restaurants in Lumiose City where the player can pay to be served a meal and the server will battle the player before each course. After finishing a meal at the Restaurant Le Nah, the player will receive a reward of up to 15 Tiny Mushrooms depending on how well the player did.

The Restaurant Le Nah is the cheapest restaurant to get into, but only offers Double Battles. It is the first restaurant the player is able to access.

Meal price Meal types Turns per battle Reward for perfect meal
PokémonDollar.png3,000 Double Battle 2 15 Tiny Mushrooms

Lumi Cab

Main article: Lumi Cab

Lumi Cab is a taxi service that lets the player travel between many stops around Lumiose City for a fee; destinations that are farther away cost more. If the player has enough style, the fare will be half price. If the player does not have enough money to pay for the ride, the driver will challenge them to a battle.

From South Boulevard, fares range from PokémonDollar.png710 to PokémonDollar.png4,200 before any discount.

Gogoat Shuttle

Artwork of Calem riding the Gogoat Shuttle

Signposts located around South Boulevard, where the player can ride a Gogoat that will take them to South Boulevard East or South Boulevard West. The fare is flat at PokémonDollar.png200.


Within Lumiose City, the player has a degree of style which can be raised by doing things around the city. If the player has a high style, prices may be lower, more items and services may be offered, and certain establishments may be accessible that were not before.

Increasing style

The following events can be done on South Boulevard to increase style.

Location Event +Style
Gogoat Shuttle Ride a Gogoat 1
Lumi Cab Take a cab 1
Coiffure Clips Get any haircut or coloring 2
PR Video Studio Create a PR Video* 1
Restaurant Le Nah Buy a meal 2

Style benefits

The following benefits can be attained on South Boulevard from having sufficiently high style.

Location Benefit Req Style
Lumi Cab 50% discount on fares 140
Restaurant Le Nah 10% meal discount 25
PR Video Studio New video effects* 25
New video effects* 90
Café Introversion Mr. Bonding will give Hatching Power if the player has all other O-Powers 190
Coiffure Clips New styles
  • Male: Medium Perm
  • Female*: Ponytail, Pigtails
Friseur Furfrou New trims: La Reine, Kabuki, Pharaoh 10
New trims: Debutante, Matron, Dandy 50

In addition to the above benefits, some NPCs will change their dialogue as the player's style increases, and several new NPCs will appear in various places (mostly cafés) around the city as well. On South Boulevard, at 25 points of style, more people will appear in Café Introversion, and at 50 points of style, more people will appear in Shutterbug Café.


Poké Mart

Left cashier
Poké Ball Poké Ball
Pokémon Dollar200
Great Ball Great Ball
Pokémon Dollar600
Ultra Ball Ultra Ball3 Badges
Pokémon Dollar1,200
Potion Potion
Pokémon Dollar300
Super Potion Super Potion
Pokémon Dollar700
Hyper Potion Hyper Potion2 Badges
Pokémon Dollar1,200
Max Potion Max Potion4 Badges
Pokémon Dollar2,500
Full Restore Full Restore5 Badges
Pokémon Dollar3,000
Revive Revive2 Badges
Pokémon Dollar1,500
Antidote Antidote
Pokémon Dollar100
Paralyze Heal Paralyze Heal
Pokémon Dollar200
Awakening Awakening
Pokémon Dollar250
Burn Heal Burn Heal
Pokémon Dollar250
Ice Heal Ice Heal
Pokémon Dollar250
Full Heal Full Heal3 Badges
Pokémon Dollar600
Escape Rope Escape Rope
Pokémon Dollar550
Repel Repel
Pokémon Dollar350
Super Repel Super Repel2 Badges
Pokémon Dollar500
Max Repel Max Repel3 Badges
Pokémon Dollar700
Right cashier
TM Ground VI TM78 (Bulldoze)
Pokémon Dollar10,000
TM Bug VI TM76 (Struggle Bug)
Pokémon Dollar10,000
TM Normal VI TM75 (Swords Dance)
Pokémon Dollar10,000
TM Fire VI TM11 (Sunny Day)
Pokémon Dollar50,000
TM Water VI TM18 (Rain Dance)
Pokémon Dollar50,000

Poké Miles

In the Pokémon Center on South Boulevard, a butler will exchange items for the player's Poké Miles.

South Boulevard Pokémon Center - Butler
Berry Juice Berry Juice
Moomoo Milk Moomoo Milk
Full Heal Full Heal
Max Repel Max Repel
Hyper Potion Hyper Potion
Ultra Ball Ultra Ball
Ether Ether
Max Potion Max Potion
Full Restore Full Restore
Max Revive Max Revive
Rare Candy Rare Candy


Item Location Games
Quick Ball Quick Ball ×3 From a man in the second floor of the building across the street from Shutterbug Café  X  Y 
Timer Ball Timer Ball ×3 From a man in the second floor of the building across the street from Shutterbug Café  X  Y 
Quick Claw Quick Claw From a girl in the first floor of the building across the street from Shutterbug Café  X  Y 

Sycamore Pokémon Lab

Item Location Games
Luxury Ball Luxury Ball ×5 2F, from a female Scientist  X  Y 
Poké Radar Poké Radar 2F, from a male Scientist on the second floor after entering the Hall of Fame  X  Y 
Ultra Ball Ultra Ball 2F, from the Poké Radar Scientist, for a chain length of 1-10 Pokémon with the Poké Radar  X  Y 
PP Up PP Up 2F, from the Poké Radar Scientist, for a chain length of 11-20 Pokémon with the Poké Radar  X  Y 
PP Max PP Max 2F, from the Poké Radar Scientist, for a chain length of 21-30 Pokémon with the Poké Radar  X  Y 
Rare Candy Rare Candy 2F, from the Poké Radar Scientist, for a chain length of at least 31 Pokémon with the Poké Radar  X  Y 
TM Normal VI TM54 (False Swipe) 3F, from a female Scientist after encountering at least 20 Pokémon in the Central Kalos Pokédex  X  Y 
Venusaurite Venusaurite 3F, from Professor Sycamore if Bulbasaur is chosen  X  Y 
Charizardite X Charizardite X 3F, from Professor Sycamore if Charmander is chosen  X 
Charizardite Y Charizardite Y 3F, from Professor Sycamore if Charmander is chosen  Y 
Blastoisinite Blastoisinite 3F, from Professor Sycamore if Squirtle is chosen  X  Y 
Oval Charm Oval Charm 3F, from Professor Sycamore after showing him a Pokédex with all* Kalos Pokémon seen  X  Y 
Shiny Charm Shiny Charm 3F, from Professor Sycamore after showing him a complete National Pokédex  X  Y 

PR Video Studio

Item Location Games
Lens Case Lens Case From a Punk Girl  X  Y 

Shutterbug Café

Item Location Games
Wide Lens Wide Lens From a Backpacker after taking at least one photo at a Photo Spot  X  Y 
Scope Lens Scope Lens From a Backpacker after taking 15 or more photos at any Photo Spot  X  Y 
Zoom Lens Zoom Lens From a Backpacker after taking 30 or more photos at any Photo Spot  X  Y 

Café Soleil

Item Location Games
Gardevoirite Gardevoirite Held by the Ralts that Diantha trades to the player after entering the Hall of Fame  X  Y 


After entering the Hall of Fame, Diantha will appear in Café Soleil and offer to trade a Ralts holding Gardevoirite for one of the player's Pokémon. The Ralts will have perfect Special Attack and Speed IVs.

Pokémon Games Location Levels Rate
Gift Pokémon
Bulbasaur Bulbasaur
Gift Gift
10 One
Charmander Charmander
Gift Gift
10 One
Squirtle Squirtle
Gift Gift
10 One
Ralts Ralts
Any Trade
Any Pokémon
5 One
A colored background means that the Pokémon can be found in this location in the specified game. A white background with a colored letter means that the Pokémon cannot be found here.


0050Diglett.png This section is incomplete.
Please feel free to edit this section to add missing information and complete it.
Reason: Missing Lumi Cab Trainers


Trainer Pokémon
During Chapter 2 of the Looker Bureau
Preschooler Natalie
Preschooler Natalie
スタン Stains
Reward: PokémonDollar.png848
Swinub Swinub Lv.53
No item
Bonsly Bonsly Lv.53
No item
Preschooler Lily
Preschooler Lily
オヨナ Oyonnax
Reward: PokémonDollar.png880
Igglybuff Igglybuff Lv.55
No item
Schoolgirl Callie
Schoolgirl Callie
ル・カネ Le Cannet
Reward: PokémonDollar.png1,696
Rapidash Rapidash Lv.53
No item
Leavanny Leavanny Lv.53
No item
Kingler Kingler Lv.53
No item
Schoolboy Macon
Schoolboy Macon
マコン Mâcon
Reward: PokémonDollar.png1,792
Spiritomb Spiritomb Lv.56
No item
During Chapter 4 of the Looker Bureau
Suspicious Lady "???"
Suspicious Lady "???"
Reward: PokémonDollar.png960
Persian Persian Lv.60
No item

Sycamore Pokémon Lab


Game South Boulevard
X Lumiose City South Boulevard XY.png



Language Name Origin
Japanese サウスサイド ストリート Southside Street From southside
English South Boulevard From south
German Südring From Süd (south)
Spanish Bulevar Sur From sur (south)
French Rue Méridionale From méridionale (southern)
Italian Corso Basso From basso (lower)
Korean 사우스사이드 스트리트 Southside Street Same as Japanese name

Bug Badge.png Cliff Badge.png Rumble Badge.png Plant Badge.png Voltage Badge.png Fairy Badge.png Psychic Badge.png Iceberg Badge.png
Vaniville TownAquacorde Town‎Santalune CityLumiose CityCamphrier TownCyllage City
Ambrette TownGeosenge TownShalour CityCoumarine CityLaverre CityDendemille TownAnistar City
Couriway TownSnowbelle CityPokémon LeagueKiloude City‎
Santalune ForestChamber of EmptinessParfum PalaceBattle ChateauBerry fieldsConnecting CaveGlittering CaveReflection Cave
Tower of MasteryAzure BaySea Spirit's DenKalos Power PlantPoké Ball FactoryLost HotelFrost CavernLysandre Labs
Team Flare Secret HQTerminus CavePokémon VillageVictory RoadBattle MaisonFriend SafariUnknown Dungeon

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