Pokémon x Target
| Pokémon x Target | ||
|---|---|---|
| ||
| Release date | May 2, 2026 (Wave 1) June 6, 2026 (Wave 2) | |
| Region | United States | |
Pokémon x Target is a collaboration between The Pokémon Company International and American retail company Target, intended to promote the Pokémon 30th Anniversary. It was first announced on April 15, 2026.[1] Merchandise was made available to purchase in stores on May 2, 2026 and later released to the Target website on May 3, 2026 at 8 AM CST. A second drop of merchandise will come out on June 6, 2026.
Description
According to Amy Sachtleben, senior director of licensing and promotions at The Pokémon Company International, the Pokémon x Target collection was designed to "bring that sense of fun and adventure into everyday life, with merchandise that appeals to both longtime Trainers as well as those who recently began their Pokémon journey.”[2] The collection included over 100 items ranging from apparel, home goods, electronics, toys, and other collectibles. Many Target locations also hosted immersive in-store experiences and giveaways, including Target SoHo in New York City, which featured interactive elements like character meet-and-greets and photo opportunities. Additionally, the stores distributed pin-back buttons of Bulbasaur, Charmander, and Squirtle to customers at launch.
The promotion featured several spotlights from various content creators and celebrities highlighting their favorite Pokémon and their favorite piece of merchandise in the collection. These include Joe Jonas, stephosaurawr, PhillyBeatzU, Sydeon, SuperDuperDani, and Noah and Lori.
Key images
|
|
 Joe Jonas |
 Stephosaurawr |
 PhillyBeatzU |
 Sydeon |
 SuperDuperDani |
 NoahAndLori |
Available products
Wave 1
Apparel
| Product | Price |
|---|---|
| Starter Pullover Jacket | $129.99 USD |
| Reversible Magikarp & Gyarados Jersey | $25.00 USD |
| Hoodie Sweatshirt | $40.00 USD |
| Graphic Tee | $25.00 USD |
| Kids' Reversible Magikarp & Gyarados Jersey | $15.00 USD |
| Kids' Hoodie Sweatshirt | $30.00 USD |
| Kids' Graphic Tee | $15.00 USD |
Accessories
| Product | Price |
|---|---|
| Adventure Crossbody Bag | $25.00 USD |
| Adventure Ball Holder | $25.00 USD |
| Reusable Tote | $15.00 USD |
| Trainer Cap (Psyduck or Ditto) | $15.00 USD |
| Zippered Bag Charm | $8.00 USD |
| Pikachu Hair Clips | $6.00 USD |
| Butterfree Hair Clips | $8.00 USD |
Beauty
| Product | Price |
|---|---|
| Lip Smacker Rolly Lip Gloss | $4.99 USD |
| Lip Smacker Lip Balm Tin (8-pack) | $11.99 USD |
| Wet Brush Pop & Go Hairbrush | $14.99 USD |
| NatureWell Women's Fragrance Mist | $9.99 USD |
| inked Temporary Tattoos | $12.99 USD |
| inked Nail Art Tattoos | $12.99 USD |
Stationery & Electronics
| Product | Price |
|---|---|
| Trapper Keeper 8" x 10.5" Notebook | $2.88 USD |
| Trapper Keeper Ring Binder | $16.99 USD |
| Glow-in-the-Dark Wall Stickers | $7.00 USD |
| Holographic Stickers | $3.50 USD |
| Vinyl Stickers | $3.50 USD |
| Puffy Stickers | $3.30 USD |
| Wireless Headphones | $15.00 USD |
| Wireless Keyboard | $40.00 USD |
| Keycaps | $10.00 USD |
Home Goods, Toys, & Food
| Product | Price |
|---|---|
| Plastic Tumbler | $7.00 USD |
| Caboodles Small Case | $7.99 USD |
| Caboodles Classic Case | $24.99 USD |
| Mystery Water-type Pokémon Bottle | $10.00 USD |
| 6" Articulated Figure | $19.99 USD |
| Charizard Funko Pop! (Soft Color) | $14.99 USD |
| Pop-Tarts Frosted Vanilla Cupcake Toaster Pastries (12-pack) | $3.99 USD |
| Pirate's Booty Pikachu Shaped Snack (18-pack) | $10.59 USD |
| Sour Patch Kids Watermelon Candy | $4.89 USD |
Wave 2
Accessories
| Product | Price |
|---|---|
| Trainer Cap (Eevee or Mew) | $15.00 USD |
Home Goods, Toys, & Food
| Product | Price |
|---|---|
| Kickball | $15 USD |
Product images
Apparel
 Starter Pullover Jacket |
 |
 Hoodie Sweatshirt (Black) |
 Hoodie Sweatshirt (Cream) |
 Graphic Tee (Gengar) |
 Graphic Tee (Charizard) |
 Graphic Tee (Eevee) |
 Graphic Tee (Jigglypuff) |
 Kids' Reversible Magikarp & Gyarados Jersey |
 Kids' Hoodie Sweatshirt (Black) |
 Kids' Hoodie Sweatshirt (Cream) |
 Kids' Graphic Tee (Gengar) |
 Kids' Graphic Tee (Pikachu) |
|||
Accessories
 Adventure Crossbody Bag |
 Adventure Ball Holder |
 Reusable Tote (Yellow) |
 Reusable Tote (Green) |
 Reusable Tote (Blue) |
 Reusable Tote (Red) |
 Trainer Cap (Eevee) |
 Trainer Cap (Ditto) |
 Trainer Cap (Psyduck) |
 Trainer Cap (Mew) |
 Zippered Bag Charm (Poké Ball) |
 Zippered Bag Charm (Great Ball) |
 Zippered Bag Charm (Ultra Ball) |
 Zippered Bag Charm (Master Ball) |
 Pikachu Hair Clips |
 Butterfree Hair Clips |
Beauty
 Lip Smacker Rolly Lip Gloss |
 Lip Smacker Lip Balm Tin (8-pack) |
 Wet Brush Pop & Go Hairbrush (Pikachu) |
 Wet Brush Pop & Go Hairbrush (Jigglypuff) |
 NatureWell Women's Fragrance Mist (Pineapple Spark) |
 NatureWell Women's Fragrance Mist (Green Crush) |
 NatureWell Women's Fragrance Mist (Blast Berry) |
 NatureWell Women's Fragrance Mist (Mango Blaze) |
 NatureWell Women's Fragrance Mist (Marshmallow Dreams) |
 NatureWell Women's Fragrance Mist (Flutterpop Fizz) |
 inked Temporary Tattoos |
 inked Nail Art Tattoos |
Stationery & Electronics
 Trapper Keeper 8" x 10.5" Notebook (Charizard) |
 Trapper Keeper 8" x 10.5" Notebook (Arcanine) |
 Trapper Keeper 8" x 10.5" Notebook (Gengar) |
 Trapper Keeper 8" x 10.5" Notebook (Mewtwo & Mew) |
 Trapper Keeper Ring Binder (Charizard) |
 Trapper Keeper Ring Binder (Arcanine) |
 Trapper Keeper Ring Binder (Gengar) |
 Trapper Keeper Ring Binder (Mewtwo & Mew) |
 Glow-in-the-Dark Wall Stickers |
|
 Holographic Stickers |
|
 Vinyl Stickers |
|
 Puffy Stickers |
|
 Wireless Headphones |
 Wireless Keyboard |
 Keycaps |
|
Home Goods, Toys, & Food
 Plastic Tumbler (Pikachu) |
 Plastic Tumbler (Arcanine) |
 Plastic Tumbler (Snorlax) |
 Plastic Tumbler (Jigglypuff) |
 Caboodles Small Case |
|
 Caboodles Classic Case (Red/White) |
|
 Caboodles Classic Case (Clear Sparkle/Light Blue) |
|
 Mystery Water-type Pokémon Bottle |
|
 Kickball (Poké Ball) |
 Kickball (Great Ball) |
 Kickball (Ultra Ball) |
 Kickball (Master Ball) |
 6" Articulated Figure (Mega Charizard Y) |
 6" Articulated Figure (Scizor) |
 Charizard Funko Pop! (Soft Color) |
 Pop-Tarts Frosted Vanilla Cupcake Toaster Pastries (12-pack) |
 Pirate's Booty Pikachu Shaped Snack (18-pack) |
 Sour Patch Kids Watermelon Candy |
Other
Pin-back button (Bulbasaur) |
Pin-back button (Charmander) |
Pin-back button (Squirtle) |
References
- ↑ Pokémon x Target | Target.com Retrieved April 15, 2026. (Archive)
- ↑ Target Celebrates 30 Years of Pokémon with Exclusive, Limited-Time Collection for Fans of Every Generation | Target Corporate News Retrieved April 15, 2026.
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This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise. |