BW TCG Era merchandise

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The Japanese BW Era of the Pokémon Trading Card Game began in September 2010 with the release of the Journey Partners collection alongside fifth generation games Pokémon Black and White. A wide variety of products became available to purchase, promoting new Pokémon native to the Unova region as well as new mechanics in the game itself. The following is a chronological list of merchandise released during the BW Era of the Trading Card Game.

Journey Partners Collection Sheet

Main article: Journey Partners (TCG)

The BW era officially began in Japan on September 18, 2010 with the release of the Journey Partners Collection Sheet (Japanese: コレクションシート 旅立ちの仲間). This collection consists of three sets, each focusing on one of the Generation V starter Pokémon: Snivy, Tepig, and Oshawott. Each set contains three cards, with every type in the TCG at the time represented by a card.

Product images:

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Collection Sheet Journey Partners
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Reshiram & Zekrom accessories

Also available from September 18, 2010 were TCG accessories featuring Pokémon Black and White game mascots Reshiram and Zekrom. Each of these products feature one of the Legendary Pokémon with designs that reflect its secondary type: Fire for Reshiram and Electric for Zekrom. These products were exclusive to Pokémon Centers.

Deck cases: Each deck case can accommodate a maximum of 120 cards or up to 60 cards in sleeves and comes with a divider featuring the same design as the front.

Reshiram Deck Case (Japanese: デッキケース レシラム)
Zekrom Deck Case (Japanese: デッキケース ゼクロム)

Sleeves: Each pack contains 32 sleeves for card protection.

Reshiram Sleeves (Japanese: デッキシールド レシラム Deck Shield: Reshiram)
Zekrom Sleeves (Japanese: デッキシールド ゼクロム Deck Shield: Zekrom)

File: The Reshiram & Zekrom Card Binder (Japanese: カードバインダー レシラム&ゼクロム) contains an amount of 9-pocket sheets to hold cards. It can hold approximately 20 sheets, allowing up to 360 cards to be displayed back-to-back.

Product images:

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Reshiram Deck Case
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Zekrom Deck Case
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Reshiram Sleeves
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Zekrom Sleeves
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Reshiram & Zekrom Card Binder
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Energy Design Sleeves

Participating Pokémon Card Gym venues across the country began to distribute exclusive Energy Design Sleeves (Japanese: デッキシールド エネルギー柄 Deck Shield: Energy Design) during October 2010 to participants and those placing in the top three at Gym Challenge tournaments. All participants were given 3 sleeves; those placing first were given 30 sleeves; those placing second were given 20 sleeves; and those placing third were given 10 sleeves. The sleeves feature the nine main Energy symbols featured in the TCG at the time against a black background.

Product images:

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Energy Design Sleeves
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Beginning Set

Main article: Beginning Set (TCG)

The first major release of the BW era was the Beginning Set (Japanese: はじめてセット), available from October 29, 2010. Much like the earlier Journey Partners collection, the set features three Half Decks with particular emphasis of the Unova starter Pokémon Snivy, Tepig, and Oshawott, while all collectively introduce a handful of new Generation V Pokémon. As an introductory product, the Beginning Set includes game essentials such as damage counters, a coin, and play mat, plus a number of play aids. These include a how-to-play booklet and DVD, plus three quick guides for each Half Deck detailing game flow and specific cards.

Product images:

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Beginning Set
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Beginning Set contents
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Beginning Set for Girls

Main article: Beginning Set (TCG)

Released simultaneously with the regular Beginning Set, the Beginning Set for Girls (Japanese: はじめてセット forガール) marks the first TCG product explicitly marketed at a specific gender, with differences in presentation and illustration style on the cards exclusive to the set. Aside from a number of these exclusive cards, the contents remain largely similar to those in the regular Beginning Set: three starter-oriented Half Decks, damage counters, one coin, one play mat, three quick guides, one how-to-play booklet, and one how-to-play DVD.

Product images:

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Beginning Set for Girls
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Beginning Set for Girls contents
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Poké Ball Design Sleeves

The Poké Ball Design Sleeves (Japanese: デッキシールド モンスターボール柄 Deck Shield: Monster Ball Design) were added to the possible prizes given to people partaking in Gym Challenge events held at participating Pokémon Card Gym venues from November 2010. Those placing first were given 30 sleeves; those placing second were given 20 sleeves; those placing third were given 10 sleeves; all participants were given 3 sleeves. The sleeves feature rows of Poké Balls, Great Balls, and Master Balls against a white background.

Product images:

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Poké Ball Design Sleeves
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Beginning Set DX

Main article: Beginning Set (TCG)

Little under a month after the release of the Beginning Set, a deluxe version called the Beginning Set DX (Japanese: はじめてセットDX) was made available on November 20, 2010. The Beginning Set DX contains everything found in the regular Beginning Set, with the addition of a deck case, a set of 32 card sleeves, a sticker sheet, and a notebook. All of these items are also presented in a metal case emblazoned with various Pokémon in action poses.

Product images:

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Beginning Set DX
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Beginning Set DX contents
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Beginning Set DX for Girls

Main article: Beginning Set (TCG)

The Beginning Set DX for Girls (Japanese: はじめてセットDX forガール), an enhanced version of the regular Beginning Set for Girls, was released at the same time as the Beginning Set DX. Much like its counterpart, a deck case, a set of 32 card sleeves, a sticker sheet, and a notebook were packaged in addition to the contents found in the regular version, all presented in a metal case. The Pokémon featured on the case are drawn in soft pastel shades as opposed to the brightly colored 3D models as featured on the Beginning Set DX case.

Product images:

BeginningSetDXforGirlsFront.jpg
Beginning Set DX for Girls
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Beginning Set DX for Girls contents
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BW1 accessories

December 17, 2010 marked the release of Black Collection and White Collection, collectively the first expansion of the BW Era. Several items of TCG merchandise were available to purchase from this date, including:

Card box: With no basic Energy cards included in the two inaugural sets, the Official Reshiram & Zekrom Card Box (Japanese: エネルギーカード付きオフィシャルカードボックス レシロム•ゼクロム Official Card Box including Energy Card: Reshiram•Zekrom) comes packaged with 5 of each type in the new BW Era design—a total of 40 cards. The box has enough space for 500 cards, and also comes with three dividers for organization. If features Generation V Legendary Pokémon Reshiram and Zekrom.

Card box image:

Official Reshiram Zekrom Card Box.jpg
Official Reshiram & Zekrom Card Box
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Deck cases: Each deck case can store up to 180 cards and come with 2 dividers to help organize cards, if necessary. The cases are made of a card thicker than that of TCG cards and are secured with a hook-and-loop fastener.

The Official Reshiram & Zekrom Deck Case (Japanese: オフィシャルデッキケース レシラム・ゼクロム) features the Legendary Vast White Pokémon Reshiram and the Legendary Deep Black Pokémon Zekrom with silhouettes accentuating their secondary type attributes against contrasting background colors.
The Official Snivy, Tepig & Oshawott Deck Case (Japanese: オフィシャルデッキケース ツタージャ・ポカブ・ミジュマル Official Deck Case: Tsutarja•Pokabu•Mijumaru) features renders of the Generation V starter Pokémon by Creatures, Inc.'s in-house art team 5ban Graphics accompanied by a repeating pattern of Grass, Fire, and Water-type symbols.

Deck case images:

Official Reshiram Zekrom Deck Case.jpg
Official Reshiram & Zekrom Deck Case
Official Snivy Tepig Oshawott Deck Case.jpg
Official Snivy, Tepig & Oshawott Deck Case
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Sleeves: Each pack contains 32 card sleeves.

The Official Reshiram & Zekrom Sleeves (Japanese: オフィシャルデッキシールド レシラム・ゼクロム Official Deck Shield: Reshiram•Zekrom) feature close-ups of game mascots Reshiram and Zekrom respectively against chequered black and white backgrounds.
The Official Snivy, Tepig & Oshawott Sleeves (Japanese: オフィシャルデッキシールド ツタージャ・ポカブ・ミジュマル Official Deck Shield: Tsutarja•Pokabu•Mijumaru) feature Generation V starter Pokémon Snivy, Tepig, and Oshawott balancing on spherical Energy symbols that represent their respective types in the TCG.
The Official Lightning-type Silhouette Sleeves (Japanese: オフィシャルデッキシールド 雷タイプシルエット Official Deck Shield: Lightning Type Silhouette) feature white silhouettes of numerous Pokémon that have appeared in the TCG as Lightning-types against a yellow background.

Sleeve images:

Official Reshiram Zekrom Sleeves.jpg
Official Reshiram & Zekrom Sleeves
Official Snivy Tepig Oshawott Sleeves.jpg
Official Snivy, Tepig & Oshawott Sleeves
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Official Lightning-type Silhouette Sleeves
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Lawson Original Coin Set

The Lawson Original Coin Set (Japanese: ローソンオリジナルコインセット) was sold exclusively in Lawson stores from January 1, 2011. This no frills set includes one Black Collection booster pack, one White Collection booster pack, and one coin featuring Snivy, Tepig, and Oshawott. The coin comes in either red or green versions, both exclusive to the Lawson Original Coin Set, with silver and pink versions previously available in the Beginning Set and Beginning Set for Girls, respectively.

Product images:

Lawson Original Coin Set Red.jpg
Red coin version
Lawson Original Coin Set Green.jpg
Green coin version
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January 2011 accessories

As part of a continued collaboration between The Pokémon Company and POLYGRAPH, the design studio behind the POKéMON 151 brand, several TCG accessories were made available from January 15, 2011 exclusively at Pokémon Centers. Two designs were included as part of the range: the Poké Ball design features a black and white Poké Ball with a halo of blue light against a black background. The words "Pokémon Card Game" dominate the design. The Energy Color design features the various TCG Energy symbols in multiple bright colors and sizes. Nestled in the middle of these is a silhouette of Pikachu.

Deck cases: Each deck case comes with 2 dividers featuring variations of the outer artwork and has capacity to hold 180 cards.

Official Poké Ball Deck Case (Japanese: オフィシャルデッキケース monster ball)
Official Energy Color Deck Case (Japanese: オフィシャルデッキケース energy color)

Deck case images:

Official Poké Ball Deck Case.jpg
Official Poké Ball Deck Case
Official Energy Color Deck Case.jpg
Official Energy Color Deck Case
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Sleeves: Each pack contains 32 card sleeves.

Official Poké Ball Sleeves (Japanese: オフィシャルデッキシールド monster ball Official Deck Shield: Monster Ball)
Official Energy Color Sleeves (Japanese: オフィシャルデッキシールド energy color Official Deck Shield: Energy Color)

Sleeve images:

Official Poké Ball Sleeves.jpg
Official Poké Ball Sleeves
Official Energy Color Sleeves.jpg
Official Energy Color Sleeves
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File: A 3-ring Official Poké Ball Collection File (Japanese: オフィシャルコレクションファイル monster ball) includes ten 9-pocket sheets for card display. It can hold approximately 20 sheets, allowing storage for up to 360 cards.

File image:

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Official Poké Ball Collection File
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February 2011 Sleeves

Pokémon Centers began to sell two packs of exclusive sleeves starting February 11, 2011. Each pack contains 32 sleeves—enough for a Half Deck plus spares. These included:

The Official Pansage, Pansear & Panpour Sleeves (Japanese: オフィシャルデッキシールド ヤナップ・バオップ・ヒヤップ Official Deck Shield: Yanappu•Baoppu•Hiyappu), which feature elemental monkeys Pansage, Pansear, and Panpour accompanied by Pikachu and images of assorted trees.
The Official Rainbow Color Sleeves (Japanese: オフィシャルデッキシールド レインボーカラー Official Deck Shield: Rainbow Color), which features the words "Pokémon Card Game" repeated down the length of the design in various colors.

Product images:

Official Pansage Pansear Panpour Sleeves.jpg
Official Pansage, Pansear & Panpour Sleeves
Official Rainbow Color Sleeves.jpg
Official Rainbow Color Sleeves
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Cobalion Battle Strength Deck

Main article: Battle Strength Decks (TCG)

One of three Battle Strength Decks released on March 18, 2011. The Cobalion Battle Strength Deck (Japanese: バトル強化デッキ コバルオン) focuses on Darkness, Metal, and Colorless Pokémon, particularly the Legendary Iron Will Pokémon Cobalion, which is included as a Cracked Ice Holofoil card. Also included is a "How to Play Easy Guide" and a "Battle Strength Guide" that includes tips for bolstering decks.

Product image:

Cobalion Battle Strength Deck.jpg
Cobalion Battle Strength Deck
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Terrakion Battle Strength Deck

Main article: Battle Strength Decks (TCG)

Another of the three Battle Strength Decks made available on March 18, 2011 was the Terrakion Battle Strength Deck (Japanese: バトル強化デッキ テラキオン), which features the Legendary Cavern Pokémon Terrakion as a Cracked Ice Holofoil Fighting-type card. In addition to Fighting types, the deck includes Lightning and Psychic-type Pokémon, plus a "How to Play Easy Guide" and a "Battle Strength Guide".

Product image:

Terrakion Battle Strength Deck.jpg
Terrakion Battle Strength Deck
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Virizion Battle Strength Deck

Main article: Battle Strength Decks (TCG)

Rounding off the trio of Swords of Justice-themed Half Decks, the Virizion Battle Strength Deck (Japanese: バトル強化デッキ ビリジオン) was also released on March 18, 2011. The Legendary Grassland Pokémon Virizion is the central card, along with other Grass-types, as well as Fire and Water-type Pokémon. As with the other Battle Strength Decks, a "How to Play Easy Guide" and a "Battle Strength Guide" are included.

Product image:

Virizion Battle Strength Deck.jpg
Virizion Battle Strength Deck
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BK accessories

March 18, 2011 saw the official release of the Battle Strength Decks in stores and with them, numerous items of merchandise.

Deck case: The sole deck case available was the Official Team Plasma Deck Case (Japanese: オフィシャルデッキケース プラズマ団), which features the Team Plasma emblem on the front and a Ken Sugimori illustration of N on the reverse. The case comes with two card dividers and each has enough storage space for 180 cards (or 90 cards in sleeves). The deck case was exclusive to Pokémon Centers and participating Animate stores.

Deck case images:

Official Team Plasma Deck Case Front.jpg
Official Team Plasma Deck Case (front)
Official Team Plasma Deck Case Back.jpg
Official Team Plasma Deck Case (reverse)
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Sleeves: Each pack contains 32 card sleeves.

The Official Cobalion, Terrakion & Virizion Sleeves (Japanese: オフィシャルデッキシールド コバルオン・テラキオン・ビリジオン Official Deck Shield: Cobalon•Terrakion•Virizion) feature silhouettes of the initial Swords of Justice members Cobalion, Terrakion, and Virizion against a burst pattern, similar to that of the Battle Strength Deck packaging. The colors of the silhouettes reflect the primary type of each member. These sleeves were exclusive to Pokémon Centers.
The Official N Sleeves (Japanese: オフィシャルデッキシールド N Official Deck Shield: N) feature stock artwork of N as illustrated by Ken Sugimori. These sleeves could only be purchased at Pokémon Centers and participating Animate stores. The sleeves were sold again at Pokémon Centers from August 3, 2012.
The Official Elesa Sleeves (Japanese: オフィシャルデッキシールド カミツレ Official Deck Shield: Kamitsure) feature Nimbasa City Gym Leader Elesa flanked by her two Emolga in an illustration by Yusuke Ohmura. These sleeves were only available at Pokémon Centers and participating Animate stores.
The Official Zorua & Zoroark Sleeves (Japanese: オフィシャルデッキシールド ゾロア・ゾロアーク Official Deck Shield: Zorua•Zoroark) feature a Mana Ibe illustration of vulpine Pokémon Zorua and Zoroark against a city backdrop. These sleeves were exclusive to Pokémon Centers.
The Official Team Plasma Sleeves (Japanese: オフィシャルデッキシールド プラズマ団 Official Deck Shield: Team Plasma) feature the Team Plasma emblem accompanied with lightning strikes. These sleeves were only available at Pokémon Centers.

Sleeve images:

Official Cobalion Terrakion Virizion Sleeves.jpg
Official Cobalion, Terrakion &
Virizion Sleeves
Official N Sleeves.jpg
Official N Sleeves
Official Elesa Sleeves.jpg
Official Elesa Sleeves
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Official Zorua Zoroark Sleeves.jpg
Official Zorua & Zoroark Sleeves
Official Team Plasma Sleeves.jpg
Official Team Plasma Sleeves
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Files: Files are a staple method of storage and display for many players and collectors. Three products were available at this time: a 6-ring collection file with capacity to store at least 360 cards and two mini files, each with 52 two-pocket pages that can store up to 104 cards.

The Official Reshiram & Zekrom Mini Card File (Japanese: オフィシャルミニカードファイル レシラム・ゼクロム) features Pokémon Black and White plot-centric Pokémon Reshiram and Zekrom, recycling the illustration used on deck cases and sleeves that accompanied the first BW Era expansion.
The Official Snivy, Tepig & Oshawott Mini Card File (Japanese: オフィシャルミニカードファイル ツタージャ・ポカブ・ミジュマル Official Mini Card File: Tsutarja•Pokabu•Mijumaru) similarly uses artwork featured on previous products, featuring starter Pokémon Snivy, Tepig, and Oshawott bordered by colored squares containing their respective Energy type symbols.
The Official Reshiram & Zekrom Collection File (Japanese: オフィシャルコレクションファイル レシラム・ゼクロム) has illustrations by 5ban Graphics on either side: the front features Reshiram and Zekrom surrounded by spheres of Energy while the reverse features the final forms of the Generation V starters—Serperior, Emboar, and Samurott. The file comes with ten 9-pocket pages and can hold around ten more.

File images:

Official Reshiram Zekrom Mini Card File.jpg
Official Reshiram & Zekrom
Mini Card File
Official Snivy Tepig Oshawott Mini Card File.jpg
Official Snivy, Tepig & Oshawott
Mini Card File
Official Reshiram Zekrom Collection File.jpg
Official Reshiram & Zekrom
Collection File
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April 2011 accessories

Pokémon Centers across Japan began to sell new limited TCG merchandise from April 2, 2011. These included:

Deck case: The Official Darumaka Deck Case (Japanese: オフィシャルデッキケース ダルマッカ Official Deck Case: Darumakka) features an original design that focuses on the Zen Charm Pokémon. The front depicts an energetic Darumaka while the reverse features a sleeping Darumaka with its limbs tucked in. Numerous silhouettes adorn the background on all sides.

Deck Case images:

Official Darumaka Deck Case Front.jpg
Official Darumaka Deck Case (front)
Official Darumaka Deck Case Back.jpg
Official Darumaka Deck Case (reverse)
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Sleeves: Each pack contains 32 card sleeves.

The Official Throh & Sawk Sleeves (Japanese: オフィシャルデッキシールド ナゲキ・ダゲキ Official Deck Shield: Nageki•Dageki) feature counterpart Judo and Karate Pokémon Throh and Sawk in battle-ready stances.
The Official Litwick Sleeves (Japanese: オフィシャルデッキシールド ヒトモシ Official Deck Shield: Hitomoshi) feature a minimalist illustration of the Candle Pokémon Litwick. Its romanized Japanese name runs along the length of the design, including a stylized flame in place of the 'o'.
The Official Darumaka Sleeves (Japanese: オフィシャルデッキシールド ダルマッカ Official Deck Shield: Darumakka) feature the same artwork as the accompanying deck case, complete with an assortment of Darumaka and flame silhouettes in orange tones.

Sleeve images:

Official Throh Sawk Sleeves.jpg
Official Throh & Sawk Sleeves
Official Litwick Sleeves.jpg
Official Litwick Sleeves
Official Darumaka Sleeves.jpg
Official Darumaka Sleeves
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Pokémon Center Osaka accessories

Pokémon Center Osaka began to sell exclusive TCG accessories from April 19, 2011, which feature an ornate central design containing then current mascots Pikachu, Meowth, and Tepig in front of a Pokémon Center as they appear in the Generation V games. Smaller roundels with alternating images of Pikachu, Meowth, Tepig, Audino, and Foongus surround the center image. All Pokémon Centers also began to sell re-issued versions of two sleeve designs previously released in July 31, 2010, featuring a Charizard emblem and Art Nouveau-style silhouettes of Espeon and Umbreon.

Deck case: The Official Pokémon Center Osaka Deck Case (Japanese: オフィシャルデッキケース ポケモンセンターオーサカ) comes with 2 differently colored card dividers, one blue and one purple, and can store up to 180 cards.

Deck Case image:

Official Pokémon Center Osaka Deck Case.jpg
Official Pokémon Center Osaka Deck Case
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Sleeves: Each pack contains 32 card sleeves.

Official Pokémon Center Osaka Sleeves (Japanese: オフィシャルデッキシールド ポケモンセンターオーサカ Official Deck Shield: Pokémon Center Osaka)
Charizard Sleeves (Japanese: デッキシールド リザードン Deck Shield: Lizardon)
Espeon & Umbreon Sleeves (Japanese: デッキシールド エーフィ&ブラッキー Deck Shield: Eifie & Blacky)

Sleeve images:

Official Pokémon Center Osaka Sleeves.jpg
Official Pokémon Center Osaka Sleeves
Charizard LEGEND Sleeves.jpg
Charizard Sleeves
Espeon Umbreon Sleeves.jpg
Espeon & Umbreon Sleeves
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Throh Mini Card File Set

Released on April 22, 2011 as one of two special packs, the Throh Mini Card File Set (Japanese: ミニカードファイルセット ナゲキver. Mini Card File Set: Nageki Ver.) is one of the first BW era products to continue the trend of packaging a promotional card with multiple booster packs. The featured card in this instance is the Judo Pokémon Throh. Also packaged are two Black Collection booster packs, two White Collection booster packs, and a mini card file featuring Serperior, Emboar, and Samurott that has twenty pages to display cards.

Promotional card:

Product image:

Throh Mini Card File Set.jpg
Throh Mini Card File Set
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Sawk Mini Card File Set

Also released on April 22, 2011 was the Sawk Mini Card File Set (Japanese: ミニカードファイルセット ダゲキver. Mini Card File Set: Dageki Ver.), which features the Karate Pokémon Sawk as the included promotional card. Similarly to its counterpart, this special pack contains two booster packs from Black Collection, two from White Collection, plus the same mini card file for storage of up to 40 cards.

Promotional card:

Product image:

Sawk Mini Card File Set.jpg
Sawk Mini Card File Set
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May 2011 accessories

Pokémon Centers began selling more exclusive TCG merchandise starting May 14, 2011.

Deck case: The Official Air Travel Deck Case (Japanese: オフィシャルデッキケース 空の旅) has a 5ban Graphics illustration of Pikachu, Snivy, Tepig, and Oshawott floating in the sky with colored balloons representing their types in the TCG. They are accompanied by Pokémon such as Woobat, Pidove, Rufflet, and Munna. Each deck case can hold up to 180 cards and come with 2 card dividers.

Deck Case images:

Official Air Travel Deck Case Front.jpg
Official Air Travel Deck Case (front)
Official Air Travel Deck Case Back.jpg
Official Air Travel Deck Case (reverse)
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Sleeves: Each pack contains 32 card sleeves.

The Official Gothitelle & Reuniclus Sleeves (Japanese: オフィシャルデッキシールド ゴチルゼル・ランクルス Official Deck Shield: Gothiruselle•Lanculus) feature a 5ban Graphics illustration of Astral Body Pokémon Gothitelle and Multiplying Pokémon Reuniclus surrounded by Psychic Energy spheres.
The Official Foongus Sleeves (Japanese: オフィシャルデッキシールド タマゲタケ Official Deck Shield: Tamagetake) mimic the reverse of TCG cards, replacing the Poké Ball with an elevated view of Mushroom Pokémon Foongus.

Sleeve images:

Official Gothitelle Reuniclus Sleeves.jpg
Official Gothitelle & Reuniclus Sleeves
Official Foongus Sleeves.jpg
Official Foongus Sleeves
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CoroCoro Limited Battle Strength Deck Case

Coinciding with the release of the Battle Strength Decks on March 18, 2011 was the beginning of the Battle Strength Campaign, which was publicized in the April 2011 issue of CoroCoro Comic. People wishing to take part in the campaign were required to affix barcodes from 2 of the 3 Battle Strength Decks to an application postcard included in copies of the magazine and send it to the publisher. The application period was open until May 9, 2011. Every applicant received 2 copies of a CoroCoro Limited Battle Strength Deck Case (Japanese: コロコロ限定「バトル強化デッキケース」) and 1,000 applicants selected by lottery received 2 copies each of Cobalion, Terrakion, and Virizion promotional cards. Prizes began to be distributed in mid-June 2011.

Deck Case images:

CoroCoro Limited Battle Strength Deck Case Front.jpg
CoroCoro Limited Battle
Strength Deck Case (front)
CoroCoro Limited Battle Strength Deck Case Back.jpg
CoroCoro Limited Battle
Strength Deck Case (reverse)
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Battle Theme Deck: Victini

Main article: Battle Theme Deck: Victini (TCG)

The Battle Theme Deck: Victini (Japanese: バトルテーマデッキ ビクティニ) was released on June 17, 2011, and features the Victory Pokémon Victini on both Fire and Psychic-type cards. These two cards form the basis of the two decks in the set, with the Fire type Victini included in the Victini Formation Deck, and the Psychic type Victini included as part of the Victini Coin Flip Deck. The two decks each have 10 exclusive cards, with the remaining 20 used to form a Half Deck. The set also comes packaged with a Victini coin and deck building guide.

Product image:

BattleThemeDeckVictini.jpg
Battle Theme Deck: Victini
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BTV accessories

June 17, 2011 marked the official release of the Battle Theme Deck: Victini. Several other TCG accessories were also made available from this date:

Deck cases: Each deck case has a capacity of 180 cards, or 90 cards in sleeves, and come with 2 dividers that can be used to segregate and organize cards.

The Official Victini Deck Case (Japanese: オフィシャルデッキケース ビクティニ) features the same multi-colored circular pattern used on the Battle Theme Deck: Victini packaging complete with Ken Sugimori image of Victini.
The Official Minccino Deck Case (Japanese: オフィシャルデッキケース チラーミィ Official Deck Case: Chillarmy) features illustrations of cute Pokémon drawn with soft colors accompanied by floral patterns. The front includes depictions of Minccino, the Spring Form of Deerling, and Whimsicott, while the sides have images of Petilil, Gothita, Purrloin, and Munna.

Deck Case images:

Official Victini Deck Case.jpg
Official Victini Deck Case
Official Minccino Deck Case.jpg
Official Minccino Deck Case
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Sleeves: Each pack contains 32 card sleeves.

The Official Victini Sleeves (Japanese: オフィシャルデッキシールド ビクティニ Official Deck Shield: Victini) feature a 5ban Graphics illustration of the Mythical Victory Pokémon Victini using the move V-create.
The Official Minccino Sleeves (Japanese: オフィシャルデッキシールド チラーミィ Official Deck Shield: Chillarmy) feature illustrations of Chinchilla Pokémon Minccino, Season Pokémon Deerling, and Windveiled Pokémon Whimsicott complemented with floral patterns.
The Official Fire-type Silhouette Sleeves (Japanese: オフィシャルデッキシールド 炎タイプシルエット Official Deck Shield: Fire Type Silhouette) feature silhouettes of various Fire-type Pokémon against a red background. These sleeves could only be purchased at Pokémon Centers.

Sleeve images:

Official Victini Sleeves.jpg
Official Victini Sleeves
Official Minccino Sleeves.jpg
Official Minccino Sleeves
Official Fire-type Silhouette Sleeves.jpg
Official Fire-type Silhouette Sleeves
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Vanilluxe and Bisharp Sleeves

Two new card sleeves with exclusive designs were available as random prizes to those competing in Gym Challenge events held at participating Pokémon Card Gym venues during July and August 2011. These included the Vanilluxe Sleeves (Japanese: デッキシールド バイバニラ Deck Shield: Baivanilla) and the Bisharp Sleeves (Japanese: デッキシールド キリキザン Deck Shield: Kirikizan). Those placing first were given 30 sleeves; those placing second were given 20 sleeves; those placing third were given 10 sleeves. All participants were given 4 sleeves.

Product images:

Vanilluxe Sleeves.jpg
Vanilluxe Sleeves
Bisharp Sleeves.jpg
Bisharp Sleeves
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Reshiram Special Trunk Set

Released alongside the Red Collection expansion on July 15, 2011 was the Reshiram Special Trunk Set (Japanese: スペシャルトランクセット レシラム), a trunk case with a Reshiram design and enough storage space for at least 360 cards. Packaged with the case was a Tinsel Holofoil Reshiram promotional card, a reprint of the one from Black Collection, plus two booster packs each from Black Collection, White Collection, and Red Collection.

Promotional card:

Product images:

Reshiram Special Trunk Set.jpg
Reshiram Special Trunk Set
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Reshiram Special Trunk Set contents
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Zekrom Special Trunk Set

The second of two Special Trunk Sets available was the Zekrom Special Trunk Set (Japanese: スペシャルトランクセット ゼクロム), featuring the same style case albeit with a Zekrom design. The case also contained a promotional Tinsel Holofoil reprint of Zekrom, plus two Black Collection booster packs, two White Collection booster packs, and two Red Collection booster packs.

Promotional card:

Product images:

Zekrom Special Trunk Set.jpg
Zekrom Special Trunk Set
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Zekrom Special Trunk Set contents
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7-Eleven Movie Commemoration Value Sets

In celebration of the dual theatrical release of Victini and the Black Hero: Zekrom and Victini and the White Hero: Reshiram, a total of four value sets were made available in two primary versions. The first pair of sets, 7-Eleven Movie Commemoration Value Set B (Japanese: 映画公開記念 バリューセットB セブン-イレブン•ポケモンセンターver. Movie Commemoration Value Set B: 7-Eleven•Pokémon Center Ver.) and 7-Eleven Movie Commemoration Value Set W (Japanese: 映画公開記念 バリューセットW セブン-イレブン•ポケモンセンターver. Movie Commemoration Value Set W: 7-Eleven•Pokémon Center Ver.), were released on July 15, 2011 exclusively in 7-Eleven stores and Pokémon Centers. Both are packaged with a promotional Klinklang card, one Red Collection booster pack, and a deck case featuring Bisharp, Victini, Reshiram, and Zekrom. The remaining contents differ: the B set contains an additional Black Collection booster pack, while the W set contains an additional White Collection booster pack.

Promotional card:

Product images:

7-Eleven Movie Commemoration Value Set B.jpg
7-Eleven Movie Commemoration Value Set B
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BW2 accessories

The launch of the second BW Era expansion, Red Collection, also saw the release of several TCG storage solutions and other paraphernalia from July 15, 2011.

Carrying case: The Official Reshiram & Zekrom Carrying Case (Japanese: オフィシャルキャリングケース レシラム・ゼクロム) features simplified white and gray images of Reshiram and Zekrom as supplied by 5ban Graphics with yellow highlights. The case has molded partitions that can store up to 1,300 cards or other accessories and comes with 9 dividers and an index sticker sheet.

Carrying case image:

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Official Reshiram & Zekrom Carrying Case
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Deck cases: Each deck case can store a maximum of 180 cards when assembled and come packaged with 2 card dividers.

The Official Serperior, Emboar & Samurott Deck Case (Japanese: オフィシャルデッキケース ジャローダ・エンブオー・ダイケンキ Official Deck Case: Jalorda•Enbuoh•Daikenki) feature a 5ban Graphics illustration of the final forms of the Generation V starter Pokémon: Serperior, Emboar, and Samurott.
The Official Cheren Deck Case (Japanese: オフィシャルデッキケース チェレン) feature a

Yusuke Ohmura illustration of Pokémon Black and White rival character Cheren. This deck case was exclusive to Pokémon Centers and participating Animate stores.

Deck Case images:

Official Serperior Emboar Samurott Deck Case.jpg
Official Serperior, Emboar &
Samurott Deck Case
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Official Cheren Deck Case
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Playmat: The 2-player Durable Playmat (Japanese: 丈夫なプレイマット) is made from a resilient rubber-like material, ideal for players that frequently use their own playmats in matches. The front features illustrations of Legendary Pokémon Reshiram and Zekrom while the reverse includes instructions for beginners.

Playmat image:

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Durable Playmat
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Sleeves: Each pack contains 32 card sleeves.

The Official Cheren Sleeves (Japanese: オフィシャルデッキシールド チェレン Official Deck Shield: Cheren) feature a Yusuke Ohmura illustration of Cheren reading a book in a library shushing a sleeping Purrloin. These sleeves could only be purchased at Pokémon Centers and participating Animate stores.
The Official Skyla Sleeves (Japanese: オフィシャルデッキシールド フウロ Official Deck Shield: Huuro) feature Mistralton City Gym Leader Skyla saluting in an illustration by Yusuke Ohmura. These sleeves were also exclusive to Pokémon Centers and participating Animate stores.

Sleeve images:

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Movie Commemoration Value Sets

Released on July 16, 2011 in conjunction with the movie premieres of Victini and the Black Hero: Zekrom and Victini and the White Hero: Reshiram, the second pair of commemorative value sets received no limited store release. The Movie Commemoration Value Set B (Japanese: 映画公開記念 バリューセットB) contains one Black Collection booster pack and one Red Collection booster pack while the Movie Commemoration Value Set W (Japanese: 映画公開記念 バリューセットW) contains one White Collection booster pack and one Red Collection booster pack. Both sets also come packaged with a Golurk promotional card and a deck case featuring Reshiram, Zekrom, and Victini.

Promotional card:

Product images:

Movie Commemoration Value Set B.jpg
Movie Commemoration Value Set B
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Movie Commemoration Value Set W
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Official Victini Mini Card File

Select cinemas screening the duo of films Victini and the Black Hero: Zekrom and Victini and the White Hero: Reshiram also made copies of an Official Victini Mini Card File (Japanese: オフィシャルミニカードファイル ビクティニ) available for sale from July 16, 2011. This file features the star of both films, Victini, and has 20 single-pocket pages in which to display cards.

Product image:

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Official Victini Mini Card File
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Summer Carnival in Tokyo Tower merchandise

A TCG event aimed at catering for all ages was held at Tokyo Tower, Minato City, Tokyo from July 23 through to August 28, 2011. Different activities were offered over the course of the Summer Carnival in Tokyo Tower, in which participants could earn exclusive prizes and purchase items not available anywhere else. Many of these items are decorated with the key visual illustrated by Hitoshi Ariga, including the Official Enjoy Deck Case (Japanese: オフィシャルデッキケース enjoy) and packs of 32 Official Enjoy Sleeves (Japanese: オフィシャルデッキシールド enjoy Official Deck Shield: Enjoy), which feature a flag-waving Pikachu, Meowth, and a congregation of Generation V Pokémon in front of Tokyo Tower.

Participants of the Beginner's Classroom, held on every day of the Summer Carnival, were given an original sticker featuring the key visual. A Jumbo Pikachu promotional card was given to participants of several other events: the Beginner's Battle, held on weekdays; the How to Build a Deck Classroom, held every day; the Parent and Child Tag Battle, held on July 30 and 31, August 13 and 14, and exclusively for girls on August 5 and 19, 2011; and those in the Elementary School League of the Victory Battle, held on July 23 and 24, August 6 and 7, and exclusively for girls on July 29, August 12 and 26, 2011. Those participating in the Open League of the Victory Battle, which had no age limit, were given a promotional Emolga card instead. The Emolga card was also given to participants of the Rotation Battle, held on July 30 and 31, plus August 13 and 14, 2011. Participants of the main tournament, the Summer Carnival Cup, were given a promotional copy of PlusPower bearing the Summer Carnival logo. Instances of the Elementary School League of the tournament were held on August 20 and 27, 2011, while the Open League was held on August 21 and 28, 2011.

Additional prizes were given to those who won in the events in which they participated. Winning teams in the Parent and Child Tag Battle were awarded 1 of 8 Mirror Holofoil Basic Energy cards bearing the Summer Carnival logo at random. These cards were also awarded to those won a match in the Victory Battle, with more available to those who won consecutive matches—2 straight wins awarded 3 cards at random, while a maximum 3 straight wins awarded 6. Players in the Open League were also awarded an equivalent number of Bisharp Sleeves, available concurrently at Gym Challenge venues, along with their Energy cards. Winners of the 3-on-3 Rotation Battle were each awarded 2 random Energy cards and 2 Bisharp Sleeves. Three random Energy cards and 3 Bisharp Sleeves were also awarded to winners of Special Guest battles, held on July 23 and 24, 30 and 31, and August 6 and 7, 2011. Special Guests included past World Championship winners and members of the Pokémon Card Laboratory. Overall winners of the Summer Carnival Cup were awarded 1 booster box of White Collection, Black Collection, and Red Collection. Those placing in second were awarded 10 booster packs from each expansion, while those placing third were awarded 5 packs.

Promotional cards:

Product images:

Official Enjoy Deck Case.jpg
Official Enjoy Deck Case
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Official Enjoy Sleeves
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Beginning Set +

Main article: Beginning Set (TCG)

Another version of the primary Beginning Set was made available on August 5, 2011. The Beginning Set + (Japanese: はじめてセット+ (プラス)) shares many similarities with its original counterpart in terms of content, but includes differently constructed Half Decks. The main focus of the set is the inclusion of the Nintendo DS game Pokémon Card Game: How to Play DS, which teaches players the fundamentals of the Pokémon Trading Card Game. The game remains exclusive to Japan, and marks the first TCG console-based game since Pokémon Card GB2: Here Comes Team GR! released in 2001.

Product images:

BeginningSetPlus.jpg
Beginning Set +
BeginningSetPlusContents.jpg
Beginning Set + contents
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BW3 accessories

September 16, 2011 saw the official release of the dual Psycho Drive and Hail Blizzard expansions in stores and with them, a couple of new TCG accessories:

The Official Mewtwo & Kyurem Deck Case (Japanese: オフィシャルデッキケース ミュウツー・キュレム) features the focal Pokémon of the Psycho Drive and Hail Blizzard expansions, Mewtwo and Kyurem, clashing against a city skyline at night.
The Official Pikachu, Pansear & Scraggy Deck Case (Japanese: オフィシャルデッキケース ピカチュウ・バオップ・ズルッグ Official Deck Case: Pikachu•Baoppu•Zuruggu) features artwork by 5ban Graphics that depicts Mouse Pokémon Pikachu, High Temp Pokémon Pansear, and Shedding Pokémon Scraggy interacting with spheres of Energy that represent their respective types in the TCG. A pattern composed of Lightning, Fire, and Darkness-type symbols line the case's sides.

Product images:

Official Mewtwo Kyurem Deck Case Front.jpg
Official Mewtwo & Kyurem
Deck Case (front)
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Official Mewtwo & Kyurem
Deck Case (reverse)
Official Pikachu Pansear Scraggy Deck Case Front.jpg
Official Pikachu, Pansear &
Scraggy Deck Case (front)
Official Pikachu Pansear Scraggy Deck Case Back.jpg
Official Pikachu, Pansear &
Scraggy Deck Case (reverse)
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Pokémon Card Game 15th Anniversary Premium Set

Released exclusively through Pokémon Centers on October 20, 2011, the Pokémon Card Game 15th Anniversary Premium Set (Japanese: ポケモンカードゲーム 15周年プレミアムセット) commemorates fifteen years of the TCG in Japan since the first set was released on October 20, 1996. This special set features Full Art versions of Reshiram and Zekrom from Black Collection and White Collection with an embossed gold foil "15th Anniversary" stamp. Also included are two sets of 65 card sleeves and special coin emblazoned with "The 15th Anniversary Limited Edition", a set of acrylic damage and status counters, and two play mats.

Promotional cards:

Product images:

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Reshiram-EX Battle Strength Deck

Main article: Reshiram-EX Battle Strength Deck (TCG)

Following the debut of Pokémon-EX in Psycho Drive and Hail Blizzard, the Legendary Vast White Pokémon Reshiram was featured as a Pokémon-EX in the Reshiram-EX Battle Strength Deck (Japanese: バトル強化デッキ60「レシラムEX」), released on October 21, 2011. Unlike previous Battle Strength Decks, the Reshiram-EX Battle Strength Deck has 60 cards, principally featuring Fire and Water-type Pokémon. The deck also includes damage counters, status counters, a coin, a play mat, and a manual entitled "Battle Strength Guide 'Black'", which includes deck improvement ideas.

Product images:

BattleStrengthDeckReshiramEX.jpg
Reshiram-EX Battle Strength Deck
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Zekrom-EX Battle Strength Deck

Main article: Zekrom-EX Battle Strength Deck (TCG)

The Legendary Deep Black Pokémon Zekrom also debuts as a Pokémon-EX in the Zekrom-EX Battle Strength Deck (Japanese: バトル強化デッキ60「ゼクロムEX」), released alongside the Reshiram-EX Battle Strength Deck on October 21, 2011. The 60-card deck features mostly Grass and Lightning-type Pokémon, and includes the standard game rudiments such as damage counters, status counters, coin, and play mat. A similar manual, called the "Battle Strength Guide 'White'" is also included.

Product images:

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Zekrom-EX Battle Strength Deck
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Battle Carnival 2011 merchandise

The Battle Carnival was introduced as another large-scale TCG event that catered for both new and experienced players. Its first incarnation was held at two locations in Japan: at the Mydome Osaka, Osaka on November 5 and 6, 2011 and at Sunshine City, Tokyo on November 19 and 20, 2011. Like the preceding Summer Carnival in Tokyo Tower, it offered many different activities in which participants could earn commemorative items not available elsewhere.

All visitors at each venue were given a silver version of the coin available in the Pokémon Card Game 15th Anniversary Premium Set. Visitors presenting a copy of the Beginning Set + to attendants were given a mini clear file featuring the Battle Carnival 2011 key visual illustrated by Hitoshi Ariga. Visitors who also showed attendants the menu screen of Pokémon Card Game: How to Play DS after clearing the game were given a copy of Cheren from the White Collection expansion. Packs of 32 Official Carnival Sleeves (Japanese: オフィシャルデッキシールド carnival Official Deck Shield: Carnival), which were exclusive to the event, could be purchased from vendors for ¥350 plus tax.

Participants of the Beginner's Classroom and Experience Battle side events were given an original sticker featuring the key visual. Participants of the How to Build a Deck Classroom were given a Deck Advance Sheet. A Jumbo Mewtwo promotional card was also given to participants of Experience Battle who completed at least 1 match. Other side events included the Reshiram VS Zekrom One Day Battle and Special Guest battles. Participants of the One Day Battle were given 1 September 2011 Gym Challenge promotional pack. The top 5 competitors from each league were given an Official Enjoy Deck Case, previously available to purchase at the Summer Carnival in Tokyo Tower, and 2 Official Carnival Sleeves. Those who won a match against a Special Guest were given 3 September 2011 Gym Challenge promotional packs.

Promotional Mirror Holofoil Sandile and Krokorok cards were given to participants of the main Victory Cup tournament, which had 3 leagues: the A League, open to elementary school students and below; the B League, open to junior high school students and above; and the O League, open to all ages. The A and B Leagues played using a BW-on format while the O League played using a DP-on format. Mirror Holofoil versions of Level Ball and Heavy Ball were given to players who progressed to the 'Premier Stage', which required 3 consecutive wins in the initial 'Challenge Stage'. The top 3 players in each league at each venue were given copies of new Victory Cup cards presented in acrylic trophy stands, which feature different illustrations and colored stamps depending on the position. Overall winners were also given 1 booster box each of Psycho Drive and Hail Blizzard, 1 copy of both the Reshiram-EX and Zekrom-EX Battle Strength Decks, and a copy of the Pokémon Card Game 15th Anniversary Premium Set. Those placing second were given 10 Psycho Drive and Hail Blizzard booster packs and a copy of both Battle Strength Decks, while those placing third were given 5 packs each from Psycho Drive and Hail Blizzard plus both Battle Strength Decks.

Promotional cards:

Product images:

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Battle Carnival 2011 coin
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Battle Carnival 2011 Mini Clear File
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Official Carnival Sleeves
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Beginning Set DX Pikachu Version

Main article: Beginning Set (TCG)

The Beginning Set DX Pikachu Version (Japanese: はじめてセットDX ピカチュウver.) is the final variant of the original Beginning Set and was released on November 18, 2011. As with all previous iterations of the Beginning Set, the Pikachu Version has three Half Decks based on the Generation V starter Pokémon Snivy, Tepig and Oshawott, all of which contain the same cards as those found in the Beginning Set +. A special Pikachu promotional card is also included. The set contains a multitude of other items: damage counters, a coin, a play mat, three quick guides, a how-to-play booklet, a how-to-play DVD, a deck case, a set of 32 card sleeves, a sticker sheet, a notebook, and a damage counter case.

Promotional cards:

Product images:

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Beginning Set DX Pikachu Version
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Battle Gift Set: Thundurus vs Tornadus

Main article: Battle Gift Set: Thundurus vs Tornadus (TCG)

The Battle Gift Set: Thundurus vs Tornadus (Japanese: バトルギフトセット「ボルトロスVSトルネロス」), another item of merchandise released on November 18, 2011, centers around the Forces of Nature. The Bolt Strike Pokémon Thundurus and the Cyclone Pokémon Tornadus are both featured in eponymous Half Decks, and the Abundance Pokémon Landorus is featured as a Full Art BW-P Promotional card. The set includes three other promotional cards–Reshiram, Zekrom, and Victini–all of which are reprints from the Black, White, and Red Collections respectively. The Battle Gift Set also comes with a deck box, damage counters, a carrying case, a coin, and a playmat.

Promotional cards:

Product images:

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Battle Gift Set
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Battle Gift Set contents
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Dark Army Sleeves

Participating Pokémon Card Gym venues distributed exclusive Dark Army Sleeves (Japanese: デッキシールド 悪の軍団 Deck Shield: Evil Army) to those who performed well in Gym Challenge events held during December 2011 and January 2012. The sleeves feature a looming Darkrai accompanied by Zoroark, Sableye, Umbreon, Krookodile, and Mandibuzz in an illustration by kawayoo. All participants were given 4 sleeves. Those placing first were given 30 sleeves; those placing second were given 20 sleeves; and those placing third were given 10 sleeves.

Product image:

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Dark Army Sleeves
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December 2011 accessories

Pokémon Centers across Japan began selling a new wave of exclusive TCG merchandise from December 3, 2011.

Card box: The Game Dot Card Box (Japanese: カードボックス ゲームドット) features a grid pattern against a black background accompanied by sprites of all Pokémon in the Unova Pokédex. The underside features sprites of the different Poké Balls available in Generation V. Each box can store 500 cards or 250 cards in sleeves.

Card box image:

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Game Dot Card Box
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Sleeves: Each pack contains 32 card sleeves.

The Official Lots of Pikachu Sleeves (Japanese: オフィシャルデッキシールド ピカチュウがいっぱい Official Deck Shield: Lots of Pikachu) features an image of nine Pikachu, many of which are smiling or waving.
The Official Game Dot Reshiram Sleeves (Japanese: オフィシャルデッキシールド ゲームドット レシラム Official Deck Shield: Game Dot Reshiram) feature the overworld sprite of Reshiram as it appears in N's Castle in Pokémon White.
Official Game Dot Zekrom Sleeves (Japanese: オフィシャルデッキシールド ゲームドット ゼクロム Official Deck Shield: Game Dot Zekrom) feature the overworld sprite of Zekrom as it appears when facing N for the final time in Pokémon Black.

Sleeve images:

Official Lots of Pikachu Sleeves.jpg
Official Lots of Pikachu Sleeves
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Official Game Dot Reshiram Sleeves
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Official Game Dot Zekrom Sleeves
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Official Pokémon Center Tohoku "Connected Smiles" Sleeves

An array of merchandise became available to purchase from Pokémon Centers across the country to coincide with the opening of Pokémon Center Tohoku on December 4, 2011—a campaign named "Connected Smiles". Among these were packs of 32 Official Pokémon Center Tohoku "Connected Smiles" Sleeves (Japanese: オフィシャルデッキシールド ポケモンセンタートウホク "つながる えがお" Official Deck Shield: Pokémon Center Tohoku "Connected Smiles"), which feature an ensemble illustration by Kouki Saitou of many Pokémon holding hands, including the mascots of the new store: Victini, Pikachu, Snivy. Each pack included a postcard featuring the same illustration. A promotional Pikachu card was also given away with any Pokémon Center purchase between December 4 and 9, 2011 and an exclusive Snivy was distributed at Pokémon Center Tohoku between December 4 and 18, 2011. Proceeds from the "Connected Smiles" campaign were donated to The Pokémon Company's "Pokémon with You" campaign, which was set up to help victims of the 2011 Tōhoku earthquake and tsunami.

Product image:

Official Pokémon Center Tohoku Connected Smiles Sleeves.jpg
Official Pokémon Center Tohoku
"Connected Smiles" Sleeves
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Dark Rush Campaign Pack

The Dark Rush Campaign Pack (Japanese: ダークラッシュ キャンペーンパック) was one of several pieces of merchandise released alongside the Dark Rush expansion on December 16, 2011. The pack contains four Dark Rush booster packs plus a BW-P Promotional card featuring the Moonlight Pokémon Umbreon.

Promotional card:

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Dark Rush Campaign Pack
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