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Reason: Pokémon Rumble U Black and White Kyurem figures, X & Y Target Pins, GameStop poster, etc..
A pre-order bonus is a special gift given to customers who reserve a copy of a game or movie ticket prior to its official release date. This may require an extra deposit. In addition to receiving the game, there are often other bonuses that come along with pre-ordering a game.
Those who pre-ordered Pokémon Colosseum also received a Pokémon Colosseum Bonus Disc.
In the Japanese version, the disc contains a Celebi and can only be acquired once all of the 48 Shadow Pokémon have been purified. After it has been transferred to the Colosseum save first, it can be transferred up to 48 times directly to all Japanese Game Boy Advance Pokémon games as long as the player has beaten the Elite Four and saved in a Pokémon Center.
In the American versions it included the Japanese trailer for the aforesaid game, a trailer for Jirachi: Wish Maker and a Jirachi that can be transferred to Ruby and Sapphire. Transferring the Jirachi will fix the Berry glitch.
Pokémon FireRed and LeafGreen
In the United States, shoulder bag was given to players who preordered Pokémon FireRed and LeafGreen. The bag is red and white in color with the FireRed and LeafGreen logos on the front flap.
The FireRed and LeafGreen shoulder bag
Pokémon XD: Gale of Darkness
Pre-orders for Pokémon XD: Gale of Darkness in the United States were accompanied by a set of Pokémon decals for use with the Nintendo GameCube. The decals feature Michael, Eevee, Articuno, Zapdos, Moltres, and Shadow Lugia.
Pre-ordered games from the Pokémon Center Online website include special "triple changing stickers" which feature the Michael, Shadow Lugia, and Eevee and its then five possible evolutions. This sticker changes its image when turned.
The decals that came along with the pre-order displayed on a GameCube
Pokémon Ranger and the Temple of the Sea
Pre-ordering tickets for Pokémon Ranger and the Temple of the Sea in Japan included a bonus "W-Ticket", which allowed players to unlock missions in Ranger Net in Pokémon Ranger. Non-Japanese versions did not require the W-Ticket to do this.
Pokémon Diamond and Pearl
Those who pre-ordered Pokémon Diamond and Pearl in GameStop or EB Games stores in the United States received a stylus with the tip displaying a small figure of the respective version mascots as well as a blue stylus holder. Additionally, if Diamond and Pearl were pre-ordered over the late Pokémon Center website, they would receive a pin featuring either of the games mascots which could be connected.
In Japan, pre-orders of Diamond and Pearl were rewarded with figures. Pre-ordering Diamond included a bonus Dialga figure, pre-ordering Pearl included a bonus Palkia figure, and pre-ordering both or two of the same game included a figure of all three Sinnoh starter Pokémon in addition to the other figures. The participating stores were Ito-Yokado, JUSCO/Æon Group, Harōmakku, Apita/Uny, Al Plaza, Tsutaya, Seven Eleven, and Pokémon Center stores.
Diamond stylus and stylus holder
Pearl stylus and stylus holder
Sinnoh starter Pokémon figure
Those who pre-ordered Platinum in the United States also received a Giratina figure.
In Australia, pre-ording the game at Target allowed the people to also buy the Prima guide at a discount.
Pokémon Mystery Dungeon: Explorers of Sky
The pre-order bonus for this game was exclusive to GameStop, where they would receive a DVD of Pokémon Mystery Dungeon: Explorers of Sky - Beyond Time & Darkness.
Pokémon HeartGold and SoulSilver
Those who pre-ordered HeartGold or SoulSilver in GameStop in the United States or at any store in Japan also received a 6.5 cm-Ho-Oh or 7 cm-Lugia figure, respective of the games they star in. Pre-ordering both simultaneously in Japan allowed one to receive an 8.5 cm-Arceus figure as well.
Those who pre-ordered from United Kingdom's HMV received a DS case featuring either a Ho-Oh or Lugia, respective of the game pre-ordered.
Zoroark: Master of Illusions
People that pre-ordered tickets for Zoroark: Master of Illusions in Japan could download one of Crown Raikou, Crown Entei, and Crown Suicune at Pokémon Center stores.
Pokémon Black and White
Those who pre-ordered Pokémon Black and White at participating Toys "R" Us retail stores received a Reshiram or Zekrom wall cling, respective of the pre-ordered version. Those who pre-ordered in United Kingdom's GAME stores received a GAME exclusive poster. Those who pre-ordered at Gamestation received a stylus pack featuring the Unova starters.
In Finland, players who pre-ordered Pokémon Black or White at GameStop stores could download a Celebi to any Generation IV game. At Anttila stores, the Celebi does not require a pre-order, and the pre-order bonus was a keychain instead.
In Mexico, players who pre-ordered Pokémon Black or White at GamePlanet stores could download a Celebi to any Generation IV game.
Winter 2011 Celebi
Black—Victini and Reshiram and White—Victini and Zekrom
People that pre-ordered tickets for Black—Victini and Reshiram and White—Victini and Zekrom in Korea could download a Victini.
Movie 14 Victini
PokéPark 2: Wonders Beyond
In the Unites States, players that pre-order PokéPark 2: Wonders Beyond at GameStop will receive four bonus Wiimote static clings themed after the four playable characters in the game.
Players that pre-ordered Pokémon Conquest in Japan received a special print of the Dragon Selection Rayquaza card with a different artwork by the same artist in which Rayquaza is Shiny.
In North America, players that pre-ordered before June 17 (a week before release) and picked it up on the day were given passwords to unlock five Pokémon including Pikachu, Scyther, Lapras, Riolu and Emolga. Using their 'PowerUp Rewards' scheme on June 18 players could spend 1000 points to get access to five more Pokémon on top of this: Sneasel, Larvitar, Beldum, Darmanitan and Axew.
Pokémon Black 2 and White 2
In Australia, EB Games released a commemorative coin representing the Kyurem Forme featured on the games cover.
In the UK, players who pre-ordered at GAME received an exclusive Black/White Kyurem (depending on their version) DS Sleeve.
Pokémon X and Y
In the UK and Australia, players who pre-ordered at GAME and EB Games stores (respectively) received an exclusive Poké Ball game case, featuring space to store 3 DS/3DS game cartridges inside, and a circular base to sit it on.