James Turner

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James Turner

James Turner (Japanese: ジェイムス・ターナー) is a British graphic designer who worked at Game Freak. In 2010, he became the first Westerner to officially design Pokémon.

Turner designed Pokémon for Pokémon Black and White, Pokémon X and Y, Pokémon Sun and Moon, Pokémon Ultra Sun and Ultra Moon, and Pokémon Sword and Shield; he was also the Art Director for the latter. Additionally, he directed the 2012 Nintendo 3DS eShop title HarmoKnight and the 2015 video game published by Sega, Tembo the Badass Elephant.

Before joining Game Freak, James Turner worked for eight years at Genius Sonority and was credited under the name Jamie Turner (Japanese: ジェイミー・ターナー). Turner designed all the characters for Pokémon Battle Revolution and oversaw the designs of the different outfits.[1]

On June 9, 2022, Turner announced that he had left Game Freak to form his own game studio, All Possible Futures.[2][3][4]


The following is a list of Pokémon designed by James Turner.

Additionally, while Bruxish was designed by a different female designer, Turner finalized its design and drew its reference sheet.[35][36]


The following is a list of characters designed by James Turner.

He also designed human characters in Pokémon XD: Gale of Darkness, Pokémon Battle Revolution, and Pokémon Trozei![39]

Cards illustrated

James Turner is an artist in the Pokémon Trading Card Game who made his debut in Next Destinies. He has only illustrated one card.

Other illustrations

Pokémon Sun and Moon

Pokémon Sword and Shield




Title Platform Release date Position
Pokémon Colosseum Nintendo GameCube 2003-11-21 Camera Animation, Special Effects Art
Pokémon XD: Gale of Darkness Nintendo GameCube 2005-08-04 Art Chief
Pokémon Trozei! Nintendo DS 2005-10-20 Art Director
Pokémon Battle Revolution Wii 2006-12-14 Art Director
Dragon Quest Swords: The Masked Queen and the Tower of Mirrors Wii 2007-07-12 Art Director
Pokémon Black and White Nintendo DS 2010-09-18 Pokemon Designer, 3D Map Designer, Digital Movies
Pokémon Black 2 and White 2 Nintendo DS 2012-06-23 Pokémon Character Design, Pokémon Black Version and White Version Graphics Design
HarmoKnight Nintendo 3DS 2012-09-05 Director
Pokémon X and Y Nintendo 3DS 2013-10-12 Digital Movie Design Lead, Pokémon Character Design
Tembo the Badass Elephant Microsoft Windows, PlayStation 4, Xbox One 2015-05-21 Director
Pokémon Sun and Moon Nintendo 3DS 2016-11-18 Digital Movie Design/Effect Design Section Director, Pokémon Character Design
Pokémon Ultra Sun and Ultra Moon Nintendo 3DS 2017-11-17 Pokémon Character Design
Pokémon Sword and Shield Nintendo Switch 2019-11-15 Art Director, Pokémon Design
Pokémon Scarlet and Violet Nintendo Switch 2022-11-18 Pokémon Design, Character Design


  • While Turner has several Pokémon among his favorites,[40] as of April 29, 2018, Salandit is his favorite Pokémon.[41]


  1. Tweet about designing all characters for Pokémon Battle Revolution
  2. Tweet by James Turner (@JamesTurner_42). Posted on June 9, 2022.
  3. Tweet by James Turner (@JamesTurner_42). Posted on June 9, 2022.
  4. All Possible Futures Official Account
  5. Tweet about designing Shadow Lugia
  6. Tweet about finalizing the design of Shadow Lugia
  7. 7.0 7.1 7.2 7.3 7.4 7.5 GAME FREAK: 「ポケットモンスターブラック・ホワイト」のつくりかた 4 (archive)
  8. 8.0 8.1 8.2 8.3 8.4 8.5 8.6 Nintendo Dream Vol. 205, May 2011 (Shellspider's blog (Japanese), Translations (Part 1, Part 2) by Dr. Lava)
  9. 9.0 9.1 9.2 9.3 Interview with James Turner
  10. Tweet about designing Golurk
  11. 11.0 11.1 Tweet about designing Phantump and Trevenant
  12. 12.0 12.1 Tweet about designing Buzzwole and Guzzlord
  13. 13.0 13.1 Tweet about designing Poipole and Naganadel
  14. 14.0 14.1 Tweet about designing Shiny Poipole and Naganadel
  15. Tweet about designing Poipole
  16. Tweet about designing Naganadel and the origin of Naganadel's Japanese name
  17. Tweet about designing Gigantamax Pikachu
  18. Tweet about designing Gigantamax Gengar
  19. Tweet about designing Shiny Gigantamax Gengar
  20. Tweet about designing Galarian Zigzagoon
  21. Tweet about designing Shiny Galarian Zigzagoon
  22. Tweet about designing Galarian Linoone
  23. Tweet about designing Shiny Galarian Linoone
  24. Tweet about designing Centiskorch
  25. Tweet about designing Gigantamax Centiskorch
  26. Tweet about designing Sinistea
  27. Tweet about designing Polteageist
  28. Tweet about designing Shiny Polteageist (Japanese, archive)
  29. Tweet about designing Obstagoon
  30. Tweet about designing Shiny Galarian Obstagoon
  31. Tweet about designing Dondozo
  32. Tweet about designing Shiny Dondozo
  33. 33.0 33.1 33.2 Tweet about designing Tatsugiri
  34. 34.0 34.1 34.2 Tweet about designing Shiny Tatsugiri
  35. Tweet about finalizing Bruxish's design
  36. Archive of deleted tweet by @JamesTurner_42 (Posted on January 29, 2018).
  37. Yeah! I designed Lucy ☀️
  38. 38.0 38.1 Tweet about designing Professor Sada and Professor Turo
  39. My pleasure to serve These are the first humans I designed for the mainline games! Before this I designed humans for XD, Battle Revolution, and Trozei.
  40. Post about the various favorite Pokémon of James Turner.
  41. Post about James Turner's favorite Pokémon

External links

Pokémon designers

Hitoshi ArigaHiroki FuchinoMotofumi FujiwaraMisaki Hashimoto
Mana IbeTomohiro KitakazeYusuke KozakiKazuyuki Kurashima
Lee HyunJungMegumi MizutaniShigeki MorimotoKeiko Moritsugu
Kensaku NabanaAtsuko NishidaYusuke OhmuraTomohiko Ōkubo
Muneo SaitōKen SugimoriReiko TanoueKenkichi ToyamaSaya Tsuruta
James TurnerTakao UnnoEmi YoshidaHironobu Yoshida