Pokémon 20th Anniversary

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The 20th anniversary logo
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The entire year of 2016 was celebrated as Pokémon's 20th Anniversary, as February 27, 2016 marked the twentieth anniversary of the original Japanese release of Pokémon Red and Green Versions, and therefore the twentieth anniversary of the Pokémon media franchise as a whole.

Event distributions

20th Anniversary artwork of the distributed Pokémon

Various level 100 Mythical Pokémon were distributed to American and PAL region Pokémon X, Y, Omega Ruby, and Alpha Sapphire. The distributions also correspond to the release of merchandise related to the Pokémon.

Pokémon Duration Method
20th Anniversary Mew.png Mew February 1 to 24, 2016
June 1 to 30, 2016*
June 10 to August 31, 2016*
Serial code
20th Anniversary Celebi.png Celebi March 1 to 24, 2016 Nintendo Network
20th Anniversary Jirachi.png Jirachi April 1 to 24, 2016 Nintendo Network
20th Anniversary Darkrai.png Darkrai May 1 to 24, 2016
September 1 to 30 2016*
September 27 to October 31, 2016*
Serial code
20th Anniversary Manaphy.png Manaphy June 1 to 24, 2016 Nintendo Network
20th Anniversary Shaymin.png Shaymin July 1 to 24, 2016 Nintendo Network
20th Anniversary Arceus.png Arceus August 1 to 24, 2016
December 1 to 31, 2016*
Serial code
20th Anniversary Victini.png Victini September 1 to 24, 2016 Nintendo Network
20th Anniversary Keldeo.png Keldeo October 1 to 24, 2016 Nintendo Network
20th Anniversary Genesect.png Genesect November 1 to 24, 2016 Serial code
20th Anniversary Meloetta.png Meloetta December 1 to 24, 2016 Nintendo Network

Super Bowl 50

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The Pokémon Company International aired a 30-second commercial advertisement on February 7, 2016 with the motto "Train On." during Super Bowl 50. An extended version of the commercial was posted on Pokémon.com's official YouTube channel on January 25, 2016.

#Pokemon20: Pokémon Super Bowl Commercial (extended version)

By The Official Pokémon Channel
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Pokémon: Train On. (30-second broadcast version)

By The Official Pokémon Channel
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#Pokemon20

Posts with the hashtag #Pokemon20 on Instagram, Twitter, and YouTube were selected and displayed on Pokemon20.com. The official website states that selected submissions "may get something special".

Pokémon Day

Main article: Pokémon Day
The Korean Pokémon Day logo

Special events were hosted on February 27, 2016 at retail locations.

In the United States, Toys "R" Us had special Holofoil Pikachu and Magikarp TCG cards from the new Generations set, a Pokémon activity book, and a poster with the original 151 Pokémon. There were also binders themed around the Generations expansion for sale. GameStops had an exclusive Mew plush and gave customers buying any Pokémon products a Mythical Pokémon poster. Stores in select cities also hosted Early Access Competitions for Pokkén Tournament, with a grand prize of a trip to the 2016 US National Championships. Nintendo New York held an event from 9 AM to 5 PM. The JapanLA Pop Culture Shop in Los Angeles, California had a pop-up shop dedicated to Pokémon merchandise that ran until March 27.

In Brazil, Copag promoted Pokémon Trading Card Game tournaments at selected stores across the country, where players received exclusive products. The company also sent a kit with 55 exclusive Pikachu Promo cards, three Badge cases, three bags with the Play! Pokémon logo, and 12 Mewtwo deckboxes to each selected hobby store. Players could also receive the Pikachu Promo card by buying two Pokémon TCG products (except boosters) at RiHappy, PB Kids, BMart, and Planeta Brinquedos from February 27 to 28.

In South Korea, events are set to be held at Pangyo Hyundai Department Store in Seongnam from February 27 to March 6, 2016. During this time, visitors could collect stamps hidden across four areas in the department store. Visitors who successfully collected all four stamps were able to receive an original Pokémon Day notebook. The Pokémon Store shop is also set to sell various exclusive items. The store also distributed cards illustrated by Game Freak on the 26th to visitors who purchased a certain amount of goods from the store or online. A Mew was also be distributed via infrared on February 27 to 28, 2016. This Mew was level 5, similar to the Mew distributed to Japanese games rather than the international Mew. During these two days, a Pokémon Battle Event was also held. On the 27th, only Kanto Pokémon could be used in the "Kanto Champion" tournament, while on the 28th, all Pokémon were allowed in the "All Star" tournament. Only players with Pokémon Omega Ruby and Alpha Sapphire were allowed to participate. During the 27th and 28th, a Pokémon TCG "3 vs 3 Winners League" tournament was also held, with all competitors receiving a special promotional card. A Pokémon Mini Museum and a Pokémon Mini Attraction were also held over these two days.

The official Pokémon Twitch channel showed Pokémon gameplay, interviews, and discussions from at 1 to 9 p.m. EST. At 9 p.m. EST, a 24-hour anime marathon began on the officially-endorsed channel Twitch Watches Pokémon, which showed the following movies and specials:

Players who logged on to Pokémon Trading Card Game Online received a set of commemorative card sleeves.

Games

In addition to the following, Pokkén Tournament for Wii U and Pokémon GO were released worldwide in 2016. A Pokémon Super Mystery Dungeon and a physical version of Pokémon Rumble World were released in Europe in 2016. Officially announced on January 26, 2016, Great Detective Pikachu ~Birth of a New Duo~—the concept for which was initially unveiled in 2013—received a digital release on the Nintendo eShop in Japan on February 3, 2016.

Pokémon Sun and Moon

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Pokémon Sun and Moon, the primary paired versions of Generation VII, were announced at midnight JST on February 27, 2016 in a worldwide Pokémon Direct. They were released on November 18, 2016 worldwide except in Europe, where they were released on November 23, 2016.

Pokémon Red, Green, Blue, and Yellow

The Generation I core series games—Pokémon Red and Green, Pokémon Blue, Pokémon Red and Blue, and Pokémon Yellow—were released on February 27, 2016 on the Nintendo 3DS on Virtual Console. A series limited-edition Nintendo 2DS systems pre-installed with one of the Virtual Console games were released in Japan, Europe, and Australia; a New Nintendo 3DS pre-installed with both Pokémon Red and Pokémon Blue was released in North America.

Pokémon Photo Booth

Pokémon Photo Booth was released on February 24, 2016 for iOS.

In other Nintendo games

Nintendo Badge Arcade

On February 25, 2016, North American versions of Nintendo Badge Arcade celebrated the 20th Anniversary of Pokémon with ten sets of Pokémon badges, including the first badges of Mega Evolved Pokémon. Pokémon-themed HOME Menus will be displayed on the game's Miiverse Gallery after March 6.

Splatoon

Callie and Marie announcing the Red vs. Blue Splatfest in North America

In commemoration of Pokémon's 20th Anniversary, a Splatfest was held on February 20, 2016 at 6:00 AM UTC, pitting players who prefer Pokémon Red against players who prefer Pokémon Blue*/Green*. The Splatfest, like all Splatfests, was divided and tallied by game region. At the end of the Splatfest, in all three regions, Red lost to Blue and Green.

In Japan, replicas of the Red Team and Green Team T-shirts distributed in-game to participants were sold in Pokémon Centers across the country.

Super Mario Maker

Sprites of the Kanto Starter costumes from Super Mario Maker

An Event Course entitled I Choose You! was uploaded on February 11, 2016. When the player completes this course, they will unlock a Bulbasaur, Charmander, or Squirtle costume. Completing the course three times will unlock all three. Unlike the Super Smash Bros. Pokémon costumes, these costumes have a full set of custom sound effects and music taken from Pokémon Red and Green.

Trading Card Game

Logo for the Generations expansion

The English expansions Generations and Evolutions were released in commemoration of Pokémon's 20th Anniversary. The expansions primarily focus on Generation I Pokémon and concepts. The Evolutions expansion and its Japanese equivalent, Expansion Pack 20th Anniversary features re-releases of Original Era cards revised to fit the current game's meta. For example, the Charizard based on the famous Base Set Charizard now has 150 Hit Points instead of 120HP, and its signature Fire Spin now does 200 damage, as opposed to 100 damage.

Merchandise

Several merchandise items were made in celebration of Pokémon's 20th Anniversary.

Figurines and plush toys are set to be sold exclusively at Toys "R" Us, Walmart, GameStop, Walgreens, Target, and specialty stores in the United States, depending on the item, being released throughout the year.

Clothing and other accessories are set to be sold from the online Pokémon Center in the United States.

Trailers

#Pokemon20: Celebrate 20 Years of Pokémon!

By The Official Pokémon Channel
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UK: Celebrate 20 Years of Pokémon with #Pokemon20!

By The Official Pokémon Channel
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#Pokemon20: GAME FREAK's Junichi Masuda

By The Official Pokémon Channel
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#Pokemon20: The Pokémon Company's Tsunekazu Ishihara

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Mew!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Celebi!

By The Official Pokémon Channel
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Celebrate 20 years of Pokémon with the Pokémon TCG!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Jirachi!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Darkrai!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Manaphy!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Shaymin!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Arceus!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Victini!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Keldeo!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Genesect!

By The Official Pokémon Channel
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Celebrate #Pokemon20 with the Mythical Pokémon Meloetta!

By The Official Pokémon Channel
This video is not available on Bulbapedia; instead, you can watch the video on YouTube here.

In other languages

Train On.

Language Title
Japan Flag.png Japanese ジブンを超えよう。 Jibun o koeyou.
Chinese Cantonese 超越自我 Chīuyuht jihngóh
Mandarin 超越自我 Chāoyuè zìwǒ
France Flag.png European French L'entraînement continue.
Germany Flag.png German Das Training geht weiter.
Italy Flag.png Italian L'allenamento non finisce mai!
South Korea Flag.png Korean 자신을 넘어서라 Jasin-eul neom-eoseora
Portuguese Brazil Flag.png Brazil Continue Treinando!
Portugal Flag.png Portugal Continua a treinar!
Spain Flag.png European Spanish ¡Sigue entrenando!

Related articles

External links