In Pokémon GO
When the player uses an Incense, for the next 60 minutes, it causes more Pokémon to spawn for the player only. While an Incense is active, a pink gas swirls around the player in the overworld, and Pokémon it spawns also have this visual effect in the overworld.
An Incense spawns approximately one Pokémon every five minutes if the player is standing still or, if the player is walking, one Pokémon every minute. Pokémon spawned by Incense tend to be more aggressive, dodging or attacking with shorter time intervals.
The Mystery Box and Incense are mutually exclusive: if one is active, the other cannot be.
Prior to March 13, 2020, Incenses only lasted for 30 minutes. However, to promote playing at home during the COVID-19 pandemic, the duration of Incenses was doubled, the effectiveness was increased (one Pokémon every minute, regardless of walking), and the price in the Shop was halved. On October 1, 2020, the increased effectiveness was reverted, once again requiring players to walk for it to apply. However, the other changes were kept permanent to improve gameplay experience.
The player starts the game with two Incenses in their Bag.
Starting from Trainer level 5, every 5 levels the player receives a number of Incenses for leveling up. Additionally, the player receives an Incense when they reach Trainer level 7.
- From March 12, 2020 onward, in response to the COVID-19 pandemic, a one-time purchase Special Box containing 30 Incenses was made available for 1 PokéCoin. Additionally, during this period, Incenses were made to last for 1 hour instead of 30 minutes.
Starting early 2020, the icon for the Incense may turn orange instead of green on the world map, in the player's inventory and in the in game store during special events to indicate the Incense will only attract specific Pokémon during the course of such event. This may require a game restart to show up properly in game. The Incense icon will revert to green once the event has concluded.
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