Draft:Project Piplup
The subject of this article has no official English name.
The name currently in use is a fan translation of the Japanese name.
Project Piplup logo

Project Piplup (Japanese: プロジェクトポッチャマ Project Pochama) was a marketing campaign launched by The Pokémon Company that focused on the titular Pokémon, Piplup, as marketing for the global releases of Pokémon Brilliant Diamond and Shining Pearl and Pokémon Legends Arceus. The campaign lasted from March 9, 2021 to March 1, 2022.[1][2] It is the second such campaign to be launched by The Pokémon Company, after Project Eevee and would be followed up by Project Snorlax in 2024.

On April 14, 2021, the official Project Piplup Twitter account celeberated reaching over 100,000 followers.[3] The Official Project Piplup website launched on April 30, 2021.[4]

Events

Sticker Gift Campaign

Promotional sticker

From April 5, 2021 to May 9, 2021, a special promotional campaign was held at Pokémon Centers located in Japan. Visitors who showed proof of following the official Project Piplup Twitter or Instagram would receive a special promotional glossy sticker featuring the project's logo.[5] Only one sticker could be received per person.

Piplup's "Cheer-Up" Visit

Piplup's "Cheer-Up" Visit (Japanese: ポッチャマの“おうえん“訪問 Pochama's "Cheer-Up" Visit) was a special service where companies could request a visit from a Cheerleader Piplup Pokémon Mascot. Companies could privately request either a physical or virtual visit during the application period of April 05, 2021 to April 19, 2021.[6] Once the application period was over, a select group of companies were chosen for Piplup to visit.[7]

Image Company Date of Visit
McDonald's July 15, 2021
Japan Weather Association July 15, 2021
Sega July 15, 2021
Cookpad July 30, 2021
Ako Kasei Co.,Ltd. August 05, 2021
TOUCH TO GO September 09, 2021
Bandai Namco September 24, 2021
Tokyo Banana October 02, 2021
Kanro October 25, 2021
U-Treasure November 02, 2021
Yamaka Shoten LTD November 05, 2021
Morisa November 13, 2021
H.I.S. December 02, 2021
Sanko Seika December 15, 2021
Yahoo! Japan December 16, 2021


Piplup Instagram LIVE

https://x.com/prj_pochama/status/1406084324626255873?s=20

Social Media Campaigns

#GetPiplupAndFriends Campaign

The #GetPiplupAndFriends Campaign (Japanese: #ポッチャマと仲間たちをゲットしよう) was a promotional giveaway celebrating the one month anniversary of the launch of Project Piplup.[8] From April 09, 2021 to April 15, 2021, participants who retweeted and followed the official Project Piplup Twitter account would be entered into a giveaway where 15 participants would be eligible to receive a set of four Pokémon Center original plushies of Turtwig, Chimchar, Piplup, and Empoleon.[9]

#PiplupToday Support Campaign

On May 11, 2021, a Retweet Campaign was held on the Official Project Piplup Twitter account. Participants were tasked with reaching 10k RTs on this tweet in order to receive special SMS icons starring Piplup.[10] The goal was announced to be successful the following day.[11]

#PiplupSpotlight Giveaway

https://x.com/prj_pochama/status/1405721955408490497?s=20

Music

Animation

Manga

Games

Merchandise

AS OF 08/24/2021

https://x.com/prj_pochama/status/1424174772389224448 https://x.com/prj_pochama/status/1424178547057438722

https://x.com/prj_pochama/status/1427420004186796033?s=20

https://x.com/prj_pochama/status/1428174881741578241?s=20

https://x.com/prj_pochama/status/1429730177446207489?s=20

#PiplupToday


LINE

https://nintendosoup.com/new-set-of-piplup-line-stickers-released-in-japan/

Video

https://youtu.be/7bBQNW3s7f8?si=YjPlFHCMqd-0X2p7 Cozy up with Piplup https://x.com/prj_pochama/status/1425230485022666756 https://x.com/prj_pochama/status/1425653266990329861 https://x.com/prj_pochama/status/1425960287329456129

Gallery

  • Digital wallpaper for Project Piplup[17]
    Digital wallpaper for Project Piplup[17]

References

  1. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 9, 2021. Retrieved March 15, 2026.
  2. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 9, 2022. Retrieved March 15, 2026.
  3. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 14, 2021. Retrieved March 16, 2026.
  4. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 30, 2021. Retrieved March 16, 2026.
  5. ↑ 【プロジェクトポッチャマ】オリジナルステッカープレゼントキャンペーン. Posted April 2, 2021. Retrieved March 15, 2026.
  6. ↑ (Web Archive) Archived April 5, 2021. Retrieved March 15, 2026.]
  7. ↑ [1] Retrieved March 15, 2026.
  8. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 09, 2021. Retrieved March 16, 2026.
  9. ↑ Campaign 4 | Project Piplup Official WebsiteRetrieved March 16, 2026.
  10. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 11, 2021. Retrieved March 16, 2026.
  11. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 12, 2021. Retrieved March 16, 2026.
  12. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 13, 2021. Retrieved March 15, 2026.
  13. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 13, 2021. Retrieved March 15, 2026.
  14. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 20, 2021. Retrieved March 15, 2026.
  15. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 24, 2021. Retrieved March 15, 2026.
  16. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 26, 2021. Retrieved March 15, 2026.
  17. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 16, 2021. Retrieved March 15, 2026.

See Also

This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.
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