Draft:Project Piplup
The subject of this article has no official English name.
The name currently in use is a fan translation of the Japanese name.
Project Piplup logo

Project Piplup (Japanese: プロジェクトポッチャマ Project Pochama) was a marketing campaign launched by The Pokémon Company that focused on the titular Pokémon, Piplup, as marketing for the global releases of Pokémon Brilliant Diamond and Shining Pearl and Pokémon Legends Arceus. The campaign lasted from March 9, 2021 to March 1, 2022.[1][2] It is the second such campaign to be launched by The Pokémon Company, after Project Eevee and would be followed up by Project Snorlax in 2024.

On April 14, 2021, the official Project Piplup Twitter account celebrated reaching over 100,000 followers.[3] The Official Project Piplup website launched on April 30, 2021.[4]

Events

Sticker Gift Campaign

Promotional sticker

From April 5, 2021 to May 9, 2021, a special promotional campaign was held at Pokémon Centers located in Japan. Visitors who showed proof of following the official Project Piplup Twitter or Instagram would receive a special promotional glossy sticker featuring the project's logo.[5] Only one sticker could be received per person.

Piplup's "Cheer-Up" Visit

Piplup's "Cheer-Up" Visit (Japanese: ポッチャマの“おうえん“訪問 Pochama's "Cheer-Up" Visit) was a special service where companies could request a visit from a Cheerleader Piplup Pokémon Meet and Greet Mascot. Companies could privately request either a physical or virtual visit during the application period of April 05, 2021 to April 19, 2021.[6] Once the application period was over, a select group of companies were chosen for Piplup to visit.[7]

Tweet Company Date of Visit
McDonald's July 15, 2021
Japan Weather Association July 15, 2021
Sega July 15, 2021
Cookpad July 30, 2021
Ako Kasei Co.,Ltd. August 05, 2021
TOUCH TO GO September 09, 2021
Bandai Namco September 24, 2021
Tokyo Banana October 02, 2021
Kanro October 25, 2021
U-Treasure November 02, 2021
Yamaka Shoten LTD November 05, 2021
Morisa November 13, 2021
H.I.S. December 02, 2021
Sanko Seika December 15, 2021
Yahoo! Japan December 16, 2021

"Playtime with Piplup!" Shorts

The (Japanese:ポッチャマとポチャつきたい I want to play with Piplup!) shorts were a series of shorts featuring the Meet and Greet Piplup. These shorts were initially posted on the official Project Piplup social media platforms before being released as a compilation video on the Official JP Pokémon Youtube channel.

By @PokemonCoJp

Pokémon postbox

On July 7, 2021, three special Pokémon postboxes were unveiled in Yokohama City.[8] Amongst these post boxes, a special Piplup Post Box was placed in front of the Yokohama Sakuragi Post Office.[9]. This postbox is set to be demolished later on June 30, 2026[10]

Studio Alice

On July 02, 2021, Studio Alice, the baby photo-shoot company, unveiled a new photo background and baby outfit based on Piplup.[11]

Pikachu Sweets by Pokémon Cafe

As a promotion with the Project Piplup campaign, Pikachu Sweets by Pokémon Cafe renamed itself to "Piplup Sweets" (Japanese: ポッチャマスイーツ Pochama Sweets)[12] This special event lasted from August 21, 2021 to September 30, 2021. Several decorations at the cafe were changed to feature Piplup as well.[13]

The promotion also two new items to the menu: the Yogurt Foamy Frappe (Japanese: ポッチャマスイーツのあわあわフラッペ〜ヨーグルト味 Pochama Sweets: Foamy Frappe - Yogurt Flavor) and the Round Salted Vanilla Ice-Cream Sandwich (Japanese: ポッチャマスイーツのまんまるアイスサンド〜塩バニラ味 Piplup Sweets: Round Ice Cream Sandwich — Salted Vanilla Flavor).[14] Additionally, the classic menu item, the Get Latte, decorated with new Piplup foam art designs.

Additionally, Sunshine City, the host city of Pikachu Sweets, hosted a stamp rally for Piplup Sweets.[12] Guests would receive smartphone wallpapers as participation prizes, and upon completion of the stamp rally would receive a logo sticker for Piplup Sweets.

Social Media Campaigns

#GetPiplupAndFriends Campaign

The #GetPiplupAndFriends Campaign (Japanese: #ポッチャマと仲間たちをゲットしよう) was a promotional giveaway celebrating the one month anniversary of the launch of Project Piplup.[15] From April 09, 2021 to April 15, 2021, participants who retweeted and followed the official Project Piplup Twitter account would be entered into a giveaway where 15 participants would be eligible to receive a set of four Pokémon Center original plushies of Turtwig, Chimchar, Piplup, and Empoleon.[16]

#PiplupToday Support Campaign

On May 11, 2021, a Retweet Campaign was held on the Official Project Piplup Twitter account. Participants were tasked with reaching 10k RTs on this tweet in order to receive special SMS icons starring Piplup.[17] The goal was announced to be successful the following day.[18]

#PiplupSpotlight Giveaway

As part of a social media campaign on Instagram, a special giveaway was held.[19] Participants would enter by following the official Project Piplup Instagram account and making a post with the hashtag #PiplupSpotlight. 10 entrants would have a chance to win a limited-edition bean plush cushion.[20][21]

Piplup Instagram LIVE

On June 25, 2021, a Instagram Live was held featuring the Piplup Meet and Greet mascot.[22]

Music

Piplup Step

Piplup Step (animated MV)
Main article: Piplup Step

Piplup Step is a song made for Project Piplup in collaboration with D.League.[23] It was released as a live-action music video, a choreography music video and later an animated music video on the official Japanese YouTube channel. The song and lyrics are free to download from the Project Piplup promotional site.[24]

It'll be fine!

It'll be fine!
Main article: It'll be fine!

It'll be fine! is a song and music video made for Project Piplup featuring Dawn's Piplup. It is a medley of four Pokémon the Series: Diamond and Pearl ending theme songs: By Your Side ~Hikari's Theme~, Surely Tomorrow, In Your Heart, LaLaLa, and Message of the Wind, in order of appearance. The song is sung by Dawn's Japanese voice actress, Megumi Toyoguchi.

Piplup Drawing Song

Main article: Piplup Drawing Song

(Japanese: ポッチャマのえかきうた Pochama Drawing Song) is a song and music video made for Project Piplup. The song teaches the listener how to draw Piplup.

Animation

Pokémon the Series

Promotional poster featuring Dawn and Piplup
Bulbanews
Bulbanews

On July 2, 2021, it was announced that Dawn and her Piplup would make their return to the series in Pokémon Journeys for two special episodes, Nightfall? Nightmares! and A Midsummer Night's Light!.[25] The episodes, which go went on air in Japan later that month on July 23rd and 30th, with the international release debuting on Netflix on January 21, 2022. These episodes feature a story showcasing the Lunar duo legendaries Cresselia and Darkrai.

In the press release, Megumi Toyoguchi (Dawn's Japanese VA) stated that she was "quite nervous playing Dawn again after such a long time", but during the recording she stated that she "really enjoyed interacting with her partner Piplup, and it helped me to feel relaxed and enjoy playing the character again."[26]

Cozy up with Piplup

Cozy up with Piplup (Japanese:ポッチャマのいる部屋) is a stop-motion animation short featuring a Piplup plush that comes to life and wanders around a room.[27] It released on Youtube on June 10, 2021. Cozy up with piplup also received a behind-the-scenes video showcasing the making of the stop-motion animation.

Manga

The Competitive Piplup and the Stubborn Novelist

The Competitive Piplup and the Stubborn Novelist
Main article: The Competitive Piplup and the Stubborn Novelist

(Japanese: 負けず嫌いなポッチャマとがんこな小説家 The Competitive Pochama and the Stubborn Novelist) is a Pokémon manga written by 森もり子 Moriko Mori and illustrated by トミムラコタ Cota Tomimura. It was published weekly on the official Project Piplup X (Twitter) account from August 25 to October 27, 2021.

Piplup and the Bag of Beginnings

Piplup and the Bag of Beginnings
Main article: Piplup and the Bag of Beginnings

(Japanese: ポッチャマとはじまりのカバン Pochama and the Bag of Beginnings) is a Pokémon manga illustrated by Megumi Mizutani. It was published daily on the official Project Piplup X (Twitter) account from November 14, 2021 to November 19, 2021.

Games

Pokémon Mezastar

Starting on July 8, 2021 as a special tie-in promotion with the game Pokémon Mezastar, hordes of up to 6 Piplup could be encountered.[28]

Merchandise

Additional Merchandise

https://x.com/prj_pochama/status/1427420004186796033?s=20

https://x.com/prj_pochama/status/1428174881741578241?s=20

https://x.com/prj_pochama/status/1429730177446207489?s=20


Project Thunderbolt

https://x.com/prj_pochama/status/1424174772389224448 https://x.com/prj_pochama/status/1424178547057438722

Gallery

#PiplupToday

(Japanese: #きょうポチャ #PiplupToday) is a hashtag used during the Project Piplup campaign. Every few days a new artwork of Piplup was published to the Project Piplup social media accounts.


Post from March 18, 2021
Post from March 22, 2021
Post from March 25, 2021
Post from March 29, 2021

Post from March 31, 2021
Post from April 05, 2021
Post from April 08, 2021
Post from April 12, 2021

Post from April 15, 2021
Post from April 18, 2021
Post from April 22, 2021
Post from April 25, 2021

Post from April 26, 2021
Post from April 29, 2021
Post from May 03, 2021
Post from May 05, 2021

Post from May 09, 2021
Post from May 10, 2021
Post from May 13, 2021
Post from May 17, 2021
File:PiplupToday 05.21.2021.jpg
Post from May 21, 2021 		File:PiplupToday 05.24.2021.jpg
Post from May 24, 2021 		File:PiplupToday 05.27.2021.jpg
Post from May 27, 2021 		File:PiplupToday 05.28.2021.jpg
Post from May 28, 2021
File:PiplupToday 05.31.2021.jpg
Post from May 31, 2021 		File:PiplupToday 06.01.2021.jpg
Post from June 01, 2021 		File:PiplupToday 06.04.2021.jpg
Post from June 04, 2021 		File:PiplupToday 06.06.2021.jpg
Post from June 06, 2021
File:PiplupToday 06.08.2021.jpg
Post from June 08, 2021 		File:PiplupToday 06.09.2021.jpg
Post from June 09, 2021 		File:PiplupToday 06.12.2021.jpg
Post from June 12, 2021 		File:PiplupToday 06.14.2021.jpg
Post from June 14, 2021
File:PiplupToday 06.16.2021.jpg
Post from June 16, 2021 		File:PiplupToday 06.18.2021.jpg
Post from June 18, 2021 		File:PiplupToday 06.20.2021.jpg
Post from June 20, 2021 		File:PiplupToday 06.21.2021.jpg
Post from June 21, 2021
File:PiplupToday 06.23.2021.jpg
Post from June 23, 2021 		File:PiplupToday 06.25.2021.jpg
Post from June 25, 2021 		File:PiplupToday 06.27.2021.jpg
Post from June 27, 2021 		File:PiplupToday 06.29.2021.jpg
Post from June 29, 2021
File:PiplupToday 07.01.2021.jpg
Post from July 01, 2021 		File:PiplupToday 07.03.2021.jpg
Post from July 03, 2021 		File:PiplupToday 07.04.2021.jpg
Post from July 04, 2021 		File:PiplupToday 07.07.2021.jpg
Post from July 07, 2021
File:PiplupToday 07.09.2021.jpg
Post from July 09, 2021 		File:PiplupToday 07.11.2021.jpg
Post from July 11, 2021 		File:PiplupToday 07.12.2021.jpg
Post from July 12, 2021 		File:PiplupToday 07.15.2021.jpg
Post from July 15, 2021
File:PiplupToday 07.17.2021.jpg
Post from July 17, 2021 		File:PiplupToday 07.19.2021.jpg
Post from July 19, 2021 		File:PiplupToday 07.21.2021.jpg
Post from July 21, 2021 		File:PiplupToday 07.22.2021.jpg
Post from July 22, 2021
File:PiplupToday 07.25.2021.jpg
Post from July 25, 2021 		File:PiplupToday 07.27.2021.jpg
Post from July 27, 2021 		File:PiplupToday 07.29.2021.jpg
Post from July 29, 2021 		File:PiplupToday 08.01.2021.jpg
Post from August 01, 2021
File:PiplupToday 08.03.2021.jpg
Post from August 03, 2021 		File:PiplupToday 08.04.2021.jpg
Post from August 04, 2021 		File:PiplupToday 08.05.2021.jpg
Post from August 05, 2021 		File:PiplupToday 08.07.2021.jpg
Post from August 07, 2021
File:PiplupToday 08.08.2021.jpg
Post from August 08, 2021 		File:PiplupToday 08.10.2021.jpg
Post from August 10, 2021 		File:PiplupToday 08.12.2021.jpg
Post from August 12, 2021 		File:PiplupToday 08.13.2021.jpg
Post from August 13, 2021
File:PiplupToday 08.15.2021.jpg
Post from August 15, 2021 		File:PiplupToday 08.16.2021.jpg
Post from August 16, 2021 		File:PiplupToday 08.19.2021.jpg
Post from August 19, 2021 		File:PiplupToday 08.21.2021.jpg
Post from August 21, 2021
File:PiplupToday 08.22.2021.jpg
Post from August 22, 2021 		File:PiplupToday 08.24.2021.jpg
Post from August 24, 2021

Piplup Everyday (LINE)

On October 22, 2021, The Pokémon Company released a new pack of LINE stickers in Japan that feature the Piplup, as part of Project Piplup.[43] The pack of stickers was avaliable for purchase for 250 yen, with the set includes a total of 40 stickers.


Wallpapers

  • Digital wallpaper for Project Piplup[44]
    Digital wallpaper for Project Piplup[44]

Multimedia

Project Pochama Start Trailer
By @PokemonCoJp

References

  1. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 9, 2021. Retrieved March 15, 2026.
  2. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 9, 2022. Retrieved March 15, 2026.
  3. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 14, 2021. Retrieved March 16, 2026.
  4. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 30, 2021. Retrieved March 16, 2026.
  5. ↑ 【プロジェクトポッチャマ】オリジナルステッカープレゼントキャンペーン. Posted April 2, 2021. Retrieved March 15, 2026.
  6. ↑ (Web Archive) Archived April 5, 2021. Retrieved March 15, 2026.]
  7. ↑ [1] Retrieved March 15, 2026.
  8. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 07, 2021. Retrieved May 26, 2026.
  9. ↑ Yokohama has Pokémon postboxes featuring Pikachu, Eevee and Piplup Published September 28, 2022. Retrieved May 26, 2026
  10. ↑ https://www.post.japanpost.jp/event/pokemon_stamp/#sec04 Retrieved May 26, 2026.
  11. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 02, 2021. Retrieved May 26, 2026.
  12. ↑ 12.0 12.1 「ピカチュウスイーツ」が、「ポッチャマスイーツ」になっちゃった!? ポッチャマ自慢の新メニューが登場！ Published August 05, 2021. Retrieved May 27, 2026.
  13. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted August 05, 2021. Retrieved May 26, 2026.
  14. ↑ 「ピカチュウスイーツ」がポッチャマ一色に模様替え！新メニューは2種、スタンプラリーも
  15. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted April 09, 2021. Retrieved March 16, 2026.
  16. ↑ Campaign 4 | Project Piplup Official WebsiteRetrieved March 16, 2026.
  17. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 11, 2021. Retrieved March 16, 2026.
  18. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 12, 2021. Retrieved March 16, 2026.
  19. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted June 17, 2021. Retrieved May 25, 2026.
  20. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted June 17, 2021. Retrieved May 25, 2026.
  21. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted June 17, 2021. Retrieved May 25, 2026.
  22. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama) Posted June 18, 2021. Retrieved May 25, 2026.
  23. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama)
  24. ↑ Piplup Step on Project Piplup Retrieved May 25, 2026.
  25. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 2, 2021. Retrieved May 25, 2026.
  26. ↑ 冒険の舞台はシンオウ地方！「夏のスペシャルエピソード」放送決定！　サトシのかつての旅の仲間、ヒカリとポッチャマが登場! | PRTIMES Published July 2, 2021. (Translation). Retrieved May 25, 2026.
  27. ↑ Youtube Video posted by ポケモン公式YouTubeチャンネル (@PokemonCoJp). Posted June 10, 2021. Retrieved May 25, 2026.
  28. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama) Posted July 7, 2021. Retrieved May 25, 2026.
  29. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 13, 2021. Retrieved March 15, 2026.
  30. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 13, 2021. Retrieved March 15, 2026.
  31. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 20, 2021. Retrieved March 15, 2026.
  32. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 24, 2021. Retrieved March 15, 2026.
  33. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 26, 2021. Retrieved March 15, 2026.
  34. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 02, 2021. Retrieved May 26, 2026.
  35. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 07, 2021. Retrieved May 26, 2026.
  36. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted May 14, 2021. Retrieved May 26, 2026.
  37. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted June 07, 2021. Retrieved May 26, 2026.
  38. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted June 14, 2021. Retrieved May 26, 2026.
  39. ↑ [ https://x.com/prj_pochama/status/1411927845807562755 Tweet] by【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 05, 2021. Retrieved May 26, 2026.
  40. ↑ ラメグリッターケース Posted June 18, 2021. Retrieved May 26, 2026.
  41. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 23, 2021. Retrieved May 26, 2026.
  42. ↑ Tweetby【公式】プロジェクトポッチャマ (@prj_pochama). Posted July 27, 2021. Retrieved May 26, 2026.
  43. ↑ (GALA-MOS) New Set Of Piplup LINE Stickers Released In Japan Published October 22, 2021. Retrieved May 25, 2026.
  44. ↑ Tweet by【公式】プロジェクトポッチャマ (@prj_pochama). Posted March 16, 2021. Retrieved March 15, 2026.

External Links

Related Articles

This article is part of Project Mass Media, a Bulbapedia project that aims to write comprehensive articles on official Pokémon publishing, broadcasting, communications, and other media.
Retrieved from "https://bulbapedia.bulbagarden.net/w/index.php?title=Draft:Project_Piplup&oldid=4560677"