From Bulbapedia, the community-driven Pokémon encyclopedia.
The Game Store is the official setting for the plot in the Pokémon Trading Card Game Online's Trainer Challenge, which introduces new players to both the Pokémon Trading Card Game and the Pokémon Trading Card Game Online. It is owned by Ella's parents, and is often run by Ella and Zach. Players are provided three starter decks to begin the game. The Game Store also hosts Pokémon card game tournaments, represented in the game as three leagues in the Trainer Challenge. Not much is really known about the shop, other than the fact that the Pokémon Trading Card Game is played in it and Pokémon cards are sold in the shop. Ella mentions that Pokémon games are their favorite, implying that they sell other types of games as well.
- While this Game Store plot device is important in helping new players ease into the game, experienced players are able to adjust options to bypass any direct reference to the game plot and instead focus on those aspects of the Pokémon Trading Card Game Online that interest them.