Satoru Iwata

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Satoru Iwata (Japanese: 岩田聡, December 6, 1959 — July 11, 2015) was the president and CEO of Nintendo and Nintendo of America.

Iwata's involvement with Pokémon began with the development of the first Pokémon Stadium game. He was still the president of HAL Laboratory at the time, and helped Nintendo with various projects. Iwata's first task in Pokémon Stadium was to analyze Pokémon Red and Green's battle logic and recreate the program for the battle system on the home console.[1] He served as a producer for each of the Pokémon Stadium games, and as a director for the original Super Smash Bros.

In June 2000, Satoru Iwata was appointed as director of Nintendo.[2][3] In May 2002, he was promoted to president and Representative Director after the retirement of Hiroshi Yamauchi.[2][3] He also became CEO of Nintendo of America in June 2013.[2][3]

On January 8th, 2013, Iwata appeared on a Nintendo Direct broadcast to reveal Pokémon X and Y.

It was announced on July 13, 2015 that Iwata had passed away two days prior due to growth of a bile duct tumor. Shigeru Miyamoto and Genyo Takeda temporarily served as Representative Directors of Nintendo together.[2][3] One of Iwata's last efforts prior to his death was giving feedback on Pokémon GO from his hospital bed.[4]

In September 2015, Tatsumi Kimishima took over as the fifth President of Nintendo.

Pokémon game credits


Special Thanks

Executive Producer


  • According to an interview with Tsunekazu Ishihara, Max was created during a conversation with Satoru Iwata. His glasses are the same model Iwata wore then, and his overall design was based on Iwata's son.