From Bulbapedia, the community-driven Pokémon encyclopedia.
PokeCollection is the stage name of Asad Naseem, a British-born entertainer, voice actor and content creator based in New Zealand who runs a series of social channels based around his life, including his journey with Pokémon, pop culture, food, travel and anything that he enjoys. Whether it's the latest movie, his Pokémon adventures or his current favourite dish, Asad keeps his fans up to date on everything he loves. The project began on June 17th, 2009. The YouTube channel hit its 10,000th subscriber on November 7th, 2012 and surpassed 5 million views on March 26th 2014. As of July 2018 the YouTube channel has surpassed 38,000 subscribers and 13 million views.
PokeCollection originally began as a YouTube channel, launched on June 17, 2009 by Asad Naseem. Following its launch, the channel grew rapidly and expanded into all areas of social media, including Facebook, Twitter, Instagram, Vine, Snapchat, and Twitch. During this process, Asad became more involved with companies officially associated with the Pokémon brand, various entertainment brands and local businesses and food establishments. With his growing presence online, he became known for delivering entertainment in many areas of pop culture, food and general day-to-day life on PokeCollection. Asad is now a voice actor and has conducted several interviews with notable celebrities and voice acting talent, including Natalia Tena (Harry Potter, Game of Thrones), Veronica Taylor (Pokémon, Sailor Moon), Stephanie Sheh (Naruto, Bleach) and Eric Stuart (Yu-Gi-Oh!, Pokémon).
Several companies expressed an interest in supporting PokeCollection via a range of sponsorships, affiliations and ongoing relationships very early on since launch, many of which are the official and exclusive licensees of the Pokémon brand. Companies who have worked with PokeCollection include Tomy, Banter Toys & Collectibles, Beyond Home Entertainment, Nintendo, Sony Pictures, Roadshow Films, Paramount Pictures, 20th Century Fox, Chupa Chups, Mighty Ape, Madman Entertainment and several more.
PokeCollection was one of the first few pop culture-dedicated channels in the world to receive sponsorships, a concept which only now considered a norm in the world of social media content creators and influencers. Strong relationships with these brands have allowed exclusive rights to reveal various official releases and even input into products yet to be released, including various Pokémon Trading Card Game expansions and products. Some examples include TCG expansions from Next Destinies onwards; a special edition release of Kyurem VS. The Sword of Justice on DVD and Blu-Ray, exclusive to JB-Hi-Fi in Australia and New Zealand; the limited Heritage Collection Poké Ball release and all items distributed by Tomy Australia during the period they held the Pokémon license for toys. In 2015, Asad also teamed up with Beyond Home Entertainment to exclusively reveal the long-awaited re-release of the first three Pokémon movies and was featured in flyers distributed in the DVD release of Pokémon The Series: Black & White.