AmourShipping

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AmourShipping(Japanese: サトセレ SatoSere) is the name of the pairing of Ash Ketchum and Serena in the Pokémon anime. The name AmourShipping comes from the word amour witch in French means "love". The name was chosen because in the XY series, like the XY games, are set in the Kalos Region which is based on France. The pairing is becoming popular because Serena has met Ash in a summer camp in Pallet Town when they were young children and the recurring hints that Serena gives in the anime, to the point that some of the fandom believes that AmourShipping is canon.

Anime evidence

Serena's hints

When Serena saw Ash on TV after rescuing Pikachu in the Lumiose Tower from a rampaging Garchomp, Serena noticed that this could be the same boy that she saw when she was a child, while saying "That boy, no it couldn't be" at the end of the episode, she tells her Rhyhorn that something exciting is going to happen that includes Ash, this scene followed up with her having a flashback of a young Ash.
When Serena goes to Professor Sycamore laboratory, she asked him, before choosing her starter Pokémon who was the guy that she saw her on TV, and then Sycamore replies that the boy is Ash. Then, she was overjoyed to know that Ash is the boy that she saw in their childhood.
When Serena was walking down the steps in the city, she thought that she can't wait to see the look on his face when he sees her while her face was red.
When she saw Ash, she is really happy to finally meet him while he is battling Viola. And she was sad when just after Ash lose the battle, she run away without meeting him.
After Serena returns Ash's backpack, she asks a question to him while her face was red, but was interrupted by the chime of the Pokemon Center bell.
In this episode, she asked alone to Ash if she remembers when they met in the summer camp in Pallet Town. Also, through the entire Gym battle she was cheering for Ash to win way more than Clemont and Bonnie did.

Ash's hints

When Ash has met Serena, he seemed sad about not meeting her when she run before. After that, when Serena gave a towel after the previous training with Alexa, she had a expression, that seems like Ash like her.
When Ash said that he doesn't remember meeting Serena before, she looks a little upset for him not remembering her. Also, when Ash wins the Gym Battle Ash thanks all of his friends for helping in defeating Viola, including Serena, even though she hasn't even directly took part in the training.