Pokémon 10th Anniversary

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The 10th anniversary logo

The entire year of 2006 was celebrated as Pokémon's 10th Anniversary, as February 27, 2006 marked the tenth anniversary of the original Japanese release of Pokémon Red and Green Versions, and therefore the tenth anniversary of the Pokémon media franchise as a whole.


The Pokémon Day of 2006 celebrated the 10th Anniversary with a possibility to choose three Pokémon from a list of ten (Lugia, Ho-oh, Entei, Latios, Latias, Charizard, Articuno, Raikou, Suicune, and Pikachu) to download it to a GBA cartridge.

Journey Across America

Main article: Pokémon 10th Anniversary Journey Across America

A series of events were held across the United States throughout 2006 under the title "Journey Across America". The events showed previews of Lucario and the Mystery of Mew and had GBA and TCG tournaments.

The Mastermind of Mirage Pokémon

Main article: The Mastermind of Mirage Pokémon

A special episode of the Pokémon anime was produced for the event, first broadcasted on April 29, 2006. The special was partially produced in the United States.

Space Center Houston event

From March 10 through May 14, 2006, the Space Center Houston celebrated Pokémon’s milestone with a 10-week celebration.[1] During the Pokémon Tenth Anniversary Celebration, consumers could see Pokémon movies on Space Center Houston’s giant screen theater, attend video game demonstrations and receive free giveaways. In addition, consumers could also download special game characters, including Deoxys and other favorites onto Nintendo Game Boy Advance systems at the event. Consumers who visited Space Center Houston received a limited edition Space Center 10th Anniversary TCG card.

To help support the event, 1.5 million Pepsi and Diet Pepsi cans included information about the Pokémon anniversary and Space Center Houston event. As part of the promotion, consumers could purchase Pokémon kid’s passes for $10, which gave kids unlimited access to the event.

Perdue Farms promotion

Main article: 10th Anniversary Perdue Farms promotion

In the summer of 2006, Perdue Farms distributed one million promotional mini-discs in packages of Perdue Chicken Breast Nuggets. The discs contained exclusive Flash-based Pokémon games, a Pokédex, and a Pokémon Trading Card Game "Learn to Play" demo. Beating the games on their highest difficulty allowed the player to view an exclusive 10th Anniversary music video, featuring the song Pokémon Go! and clips from the Pokémon anime.


On March 27, 2007, five days before the tenth anniversary of the Pokémon anime, a new music CD was released in the United States titled Pokémon X. The CD included songs from the English dub of the anime, as well as new songs.

In Japan, another CD was released on October 28, 2006, titled 10th Anniversary Pokémon Happy Birthday Concert.


Several merchandise items were made in celebration of Pokémon's 10th Anniversary, many of them available on Pokémon Center's online store. Some examples include Viz Media's Pokémon All-Stars DVD set, which began as ten DVDs in celebration of the 10th Anniversary; a limited edition Fossil watch featuring Pikachu; and a 10th Anniversary trading card set by Topps.

A 10th Anniversary Pokédex guide was published by Prima Games. This book contained special artwork by Ken Sugimori and Pokédex information for each Pokémon in the National Pokédex up to Generation III, including Jirachi and Deoxys.

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