Pokémon Toasted Oat Cereal with Marshmallow Bits: Difference between revisions
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[[Image:PokemonCereal.png|thumb|left|100px|The original cereal]] | [[Image:PokemonCereal.png|thumb|left|100px|The original cereal]] | ||
[[Image:PokemonCereal2.png|thumb|right|100px| | [[Image:PokemonCereal2.png|thumb|right|100px|One of the two limited edition boxes]] | ||
'''Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits''' was a breakfast cereal announced by {{wp|Kellogg's}} in March 2000 and released in May 2000.<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=280 Pokémon Cereal - Mr Breakfast.com] (retrieved December 21, 2009)</ref> The cereal is similar to {{wp|Lucky Charms}}, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of {{p|Pikachu}}, {{p|Poliwhirl}}, {{p|Oddish}}, and {{p|Ditto}}. Paul Norman, vice-president of marketing for | '''Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits''' was a breakfast cereal announced by {{wp|Kellogg's}} in March 2000 and released in May 2000.<ref>[http://www.mrbreakfast.com/cereal_detail.asp?id=280 Pokémon Cereal - Mr Breakfast.com] (retrieved December 21, 2009)</ref> The cereal is similar to {{wp|Lucky Charms}}, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of {{p|Pikachu}}, {{p|Poliwhirl}}, {{p|Oddish}}, and {{p|Ditto}}. Paul Norman, vice-president of marketing for cereal of Kellogg's, said "Kellogg's Pokémon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokémon fever". | ||
cereal of Kellogg's, said "Kellogg's Pokémon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokémon fever". | |||
In June 2000, two limited edition boxes of the cereal were shipped out.<ref>[http://gameboy.ign.com/articles/080/080685p1.html Pika! Pika! Pika-chew! - GBA News at IGN] (retrieved March 2, 2010)</ref> These boxes had redesigned fronts, which put a main focus on [[Generation II]] Pokémon. | |||
==Marketing== | ==Marketing== |
Revision as of 20:19, 2 March 2010
Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits was a breakfast cereal announced by Kellogg's in March 2000 and released in May 2000.[1] The cereal is similar to Lucky Charms, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of Pikachu, Poliwhirl, Oddish, and Ditto. Paul Norman, vice-president of marketing for cereal of Kellogg's, said "Kellogg's Pokémon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokémon fever".
In June 2000, two limited edition boxes of the cereal were shipped out.[2] These boxes had redesigned fronts, which put a main focus on Generation II Pokémon.
Marketing
Marketing for the cereal started in June 2000, consisting of eye-catching advertisements in television and in magazines. Kevin Smith, vice-president of consumer promotions for Kellogg's, stated "Through this integrated marketing campaign, Kellogg's creates the ultimate 'Pokémon experience,' and allows kids to participate in the Pokémon phenomenon in a new way".
Trivia
- The back of the original version has two spelling mistakes on the back of the box: Ledy Ba and Hoot Hoot. The box instructs the reader to find five of both of these Pokémon. This could have been a marketing tool for Generation II which was being officially revealed to the United States 5 months after the initial release of the cereal. The back may have also changed to its mentioned state as the reveal approached, or once Generation II was already revealed.
References
- ↑ Pokémon Cereal - Mr Breakfast.com (retrieved December 21, 2009)
- ↑ Pika! Pika! Pika-chew! - GBA News at IGN (retrieved March 2, 2010)
This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise. |