View source for Project Snorlax

{{Translated title|off}}
[[File:Project Snorlax logo.png|thumb|250px|Project Snorlax logo]]
[[File:Project Snorlax logo text.png|thumb|250px|Text-only Project Snorlax logo]]
'''Project Snorlax'''<ref>[https://www.youtube.com/watch?v=0GZ32821pf8 The Adventures of Snorlax & Cubone | Project Snorlax 🌞🍁❄️🌺]. [https://www.youtube.com/c/pokemon The Official Pokémon YouTube Channel]. ''YouTube''.</ref> (Japanese: '''プロジェクトカビゴン''' ''Project Kabigon'') is a campaign launched by [[The Pokémon Company]] in 2023 that focuses on {{p|Snorlax}}. It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after [[Project Eevee]] in 2017 and [[Project Piplup]] in 2021. It ended on February 29th, 2024.<ref name=EndDate>[https://www.instagram.com/p/C37PMUwNXPE/ The Project Snorlax account posting about the end-date of content updates.]</ref>

==Background==
Focusing on the titular {{pkmn|category|Sleeping Pokémon}}, Project Snorlax launched on March 17, 2023, which coincides with {{wp|World Sleep Day}} for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of {{p|Snorlax}}.<ref>[https://twitter.com/project_kabigon/status/1636532838798610432 Tweet by 【公式】プロジェクトカビゴン (@project_kabigon).] Posted on March 17, 2023.</ref><ref>Gala-Mos (March 19, 2023). [https://nintendosoup.com/official-project-snorlax-website-and-twitter-account-launched-by-the-pokemon-company/ Official Project Snorlax Website And Twitter Account Launched By The Pokemon Company]. ''NintendoSoup''.</ref> Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts (both on @project_kabigon). After the campaign ended, the Instagram account moved to a new handle (@pokemonsleep_kabigon_official).

==Events==
===Snorlax Goes All Out Week===
[[File:Project Snorlax logo All Out WEEK.png|thumb|250px|Snorlax Goes All Out Week logo]]
'''Snorlax Goes All Out Week''' (Japanese: '''カビゴンがほんきをだすWEEK''' ''Kabigon Goes All Out WEEK'') is a week-long event running from June 22 to June 28, 2023. A new Snorlax-related content or promotional material was released every day of the week.

The event name is a reference to Snorlax's [[Z-Move]], {{m|Pulverizing Pancake}} (Japanese: '''ほんきをだすこうげき''' ''Go All Out Attack'').

====June 22, 2023====
A short trailer showcasing Snorlax's appearance in [[The Hidden Treasure of Area Zero]] DLC for {{g|Scarlet and Violet}} was released.
{{YouTubeVid|UBDCdzvw__A|@PokemonCoJp|name=@PokemonCoJp|normal}}

====June 23, 2023====
A short film titled (Japanese: '''おはよう、カビゴン。''' ''Good Morning, {{tt|Kabigon|Snorlax}}.'') was released. It tells the story of a woman's chance encounter with a Snorlax when she returned to her hometown.
{{YouTubeVid|6MwGM_d6BW4|@PokemonCoJp|name=@PokemonCoJp|normal}}

====June 24, 2023====
[[File:Snorlax Dream Gourmet.jpg|thumb|250px|Snorlax's Dream Gourmet teaser image by [[Taku Kuwabara]]]]
{{main|Snorlax's Dream Gourmet}}

A web manga titled (Japanese: '''カビゴンの夢グルメ''' ''Kabigon's Dream Gourmet'') was announced in 2023, written and illustrated by Taku Kuwabara, the mangaka behind ''{{wp|Drifting Dragons}}''. The first chapter was scheduled for a release in Fall 2023,<ref name=DreamGourmetDate2023>[https://web.archive.org/web/20240119140752/https://www.pokemon.jp/special/project_kabigon/video/03.html The original post detailing Kabigon's Dream Gourmet original release date, being 2023.]</ref> though it was quietly delayed until January 2024.<ref name=DreamGourmetDate2024>[https://archive.is/R3i7O The first release of Kabigon's Dream Gourmet, being January 19th, 2024]</ref> The final chapter released on February 23rd, 2024.<ref name=DreamGourmetFinalChapter>[https://archive.is/5QV8y The final release of Kabigon's Dream Gourmet, being February 23rd, 2024.]</ref>

====June 25, 2023====
{{incomplete|section}}

====June 26, 2023====
{{incomplete|section}}

====June 27, 2023====
Snorlax appears in a video uploaded to the official Japanese [[Pokémon Trading Card Game]] YouTube channel, known as [[Pokémon Card Channel]]. The hosts battle using decks that utilize various {{TCG|Snorlax|Snorlax cards}}.
{{YouTubeVid|QdnKdVNrAyc|@PokecaCH|name=ポケモンカードチャンネル|normal}}

====June 28, 2023====
A teaser for {{g|Sleep}} was uploaded, showcasing Snorlax, the [[game mascot]], living inside the smartphone app. The video is narrated by {{wp|Kenjirō Ishimaru}}.
{{YouTubeVid|hSb_nuYr8AU|@PokemonCoJp|name=@PokemonCoJp|normal}}

===December 8th, 2023===
[[File:Project Snorlax The Adventures of Snorlax and Cubone.png|thumb|250px|Snorlax and Cubone in The Adventures of Snorlax & Cubone]]
{{main|The Adventures of Snorlax & Cubone}}
A set of four 1-minute shorts featuring {{p|Snorlax}} and {{p|Cubone}} known as '''The Adventures of Snorlax & Cubone''' (Japanese: '''カビゴンとカラカラ''' ''{{tt|Kabigon|Snorlax}} and {{tt|Karakara|Cubone}}'') was released on the Project Snorlax Twitter account every Friday from December 8 to December 29, 2023. A 5-minute compilation of all four shorts was released on the official Pokémon Japanese and English [[YouTube]] channels on December 29, 2023.

{{YouTubeVid|xGffu81kRfA|@PokemonCoJp|name=@PokemonCoJp|normal}}

==LINE stickers==
[[File:LINE Jolly Snorlax Set Promo Piece.jpg|thumb|250px|Art by [[Kumamine]]<ref name=JollySnorlax>https://archive.is/RXkiN Announcement of the Snorlax LINE set]</ref>]]
A series of [[LINE]] stickers were released on January 18, 2024, as part of Project Snorlax, known as '''[https://store.line.me/stickershop/product/30397/en Jolly Snorlax Stickers.]''' (Japanese: '''ようきなカビゴン！''') They were drawn by [[kumamine]].<ref name=JollySnorlax></ref>
<br>
:''Snorlax is bringing a whole bunch of cheer to this sticker set as part of Project Snorlax! The illustrator kumamine has created uncharacteristically jolly Snorlax that are sure to brighten your chats!''

<br>
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==Today's Snorlax==
Throughout Project Snorlax's run, various posts on social media often included new artwork featuring the Pokémon, known as "Today's Snorlax".
{| class="wikitable" style="margin:auto; text-align: center; background:#fff4d6; border:solid 3px #{{normal color}}"
|- style="vertical-align:top"
|[[File:Project Snorlax Construction Obstruction.jpg|250px]]<br/><small>''"Construction Obstruction"''</small>
|[[File:Project Snorlax Drum Kit.jpg|250px]]<br/><small>''"Drum Kit"''</small>
|[[File:Project Snorlax Sleepy.jpg|250px]]<br/><small>''"Sleepy"''</small>
|[[File:Project Snorlax Sleeping while Eating.jpg|250px]]<br/><small>''"Sleeping while Eating"''</small>
|- style="vertical-align:top"
|[[File:Project Snorlax Leftovers.jpg|250px]]<br/><small>''"Leftovers"''</small>
|[[File:Project Snorlax Forest Sleeping.jpg|250px]]<br/><small>''"Forest Sleeping"''</small>
|[[File:Project Snorlax Berry Pattern.jpg|250px]]<br/><small>''"Berry Pattern"''</small>
|[[File:Project Snorlax A Lovely Smile.jpg|250px]]<br/><small>''"A Lovely Smile"''</small>
|- style="vertical-align:top"
|[[File:Project Snorlax Make You Happy.png|250px]]<br/><small>''"Make You Happy"''</small>
|[[File:Project Snorlax Pokémon in a Dream.jpg|250px]]<br/><small>''"Pokémon in a Dream"''</small>
|[[File:Project Snorlax Serious Battle.png|250px]]<br/><small>''"Serious Battle"''</small>
|[[File:Project Snorlax UNIMO Mall Collaboration Art.png|250px]]<br/><small>''UNIMO Mall Collaboration Art''</small>
|- style="vertical-align:top"
|[[File:Project Snorlax Sleep Tight with Munchlax.jpg|250px]]<br/><small>''"Sleep Tight with {{p|Munchlax}}"''<ref>https://www.instagram.com/p/Czm3MyWRhcW/</ref></small>

|}

==Sleeping with Snorlax==
The social media accounts for Project Snorlax would also include artwork of various Pokémon sleeping with Snorlax, all drawn by [[momo irone]].<ref name=SleepingWithSnorlaxArtist>[https://web.archive.org/web/20231109101601/https://note.com/momoirone/n/n3d3da40440aa?magazine_key=m9eb69c219e9f irone's confirmation as the SWS Artist.]</ref>

{| style="margin:auto; text-align:center; {{roundy|2px}} border:2px solid #{{white color dark}}; background:#{{white color}}; font-size:80%"
|-
| style="{{roundy|2px}} border:2px solid #{{psychic color dark}}; background:#{{normal color light}}" | [[File:Project Snorlax Sleeping with Abra.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{normal color light}}" | [[File:Project Snorlax Sleeping with Baby Pokémon.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{ground color dark}}; background:#{{normal color light}}" | [[File:Project Snorlax Sleeping with Diglett.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Eevee.jpg|200px]]
|-
| {{p|Abra}}
| [[Baby Pokémon]]
| {{p|Diglett}}
| {{p|Eevee}}
|-
| style="{{roundy|2px}} border:2px solid #{{electric color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Joltik.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Komala.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Munchlax.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{electric color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Pikachu.jpg|200px]]
|-
| {{p|Joltik}}
| {{p|Komala}}
| {{p|Munchlax}}
| {{p|Pikachu}}
|-
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Slakoth.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{grass color dark}}; background:#{{white color light}}" | [[File:Sleeping with Snorlax - Sprigatito.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{ice color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Swinub.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{dragon color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Tatsugiri.jpg|200px]]
|-
| {{p|Slakoth}}
| {{p|Sprigatito}}
| {{p|Swinub}}
| {{p|Tatsugiri}}
|-
| style="{{roundy|2px}} border:2px solid #{{ghost color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Greavard.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{fire color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Fuecoco.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{normal color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Maushold.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{fairy color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Fidough.jpg|200px]]
|-
| {{p|Greavard}}
| {{p|Fuecoco}}
| {{p|Tandemaus}} & {{p|Maushold}}
| {{p|Fidough}}
|-
| style="{{roundy|2px}} border:2px solid #{{water color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Quaxly.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{dark color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Mabosstiff Family.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{fairy color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Tinkaton.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{ice color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Iron Bundle.jpg|200px]]
|-
| {{p|Quaxly}}
| {{p|Munchlax}}, {{p|Maschiff}} & {{p|Mabosstiff}}
| {{p|Tinkatink}} & {{p|Tinkaton}}
| {{p|Iron Bundle}}
|-
| style="{{roundy|2px}} border:2px solid #{{ground color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Clodsire Family.jpg|200px]]
| style="{{roundy|2px}} border:2px solid #{{ghost color dark}}; background:#{{white color light}}" | [[File:Project Snorlax Sleeping with Gimmighoul Family.jpg|200px]]
|-
| {{p|Wooper}} & {{p|Clodsire}}
| {{p|Gimmighoul}} & {{p|Gholdengo}}
|}

==The Confronting Snorlax==
[[File:Project Snorlax Logo Snorlax Stands Tall.png|thumb|250px|立ちはだかるカビゴン (''Snorlax Blocks the Way'') logo]]
Each day the week beginning January 22nd, 2024, social media accounts for Project Snorlax released artwork depicting Snorlax in various battles against the player characters from a variety of core series games, under the name '''The Confronting Snorlax'''<ref>Used consistently by Asian English social media: [https://www.facebook.com/official.pokemon.india/posts/pfbid02e9bxqeA7kS4Z2w4W7ffSCifD2fr31HjRxGVPmWcxRbJKVXoMg9jMgFk2u9AVK4DEl India], [https://www.facebook.com/PokemonMalaysia/posts/pfbid0iewjMr8xmVQ7qH8GUda1yphcBztNWEvZBdfregLqqgqsCvAHDm5Xkm9VcpUn598Ul Malaysia], [https://www.facebook.com/OfficialPokemonPH/posts/pfbid0kQjDZyC1r4ADWKyN4KS7f1jwYsDLZhu1bbXRCHurYqyBAbEqj5hbqs7U65rdhmKul Philippines], [https://www.facebook.com/Pokemon.official.Singapore/posts/pfbid05B7kdk91a6gDozQQPeYfPQAt3Zz45afgvxoowVUzaCybVchLET182ifFMss8LTzwl Singapore]</ref>  (Japanese: '''立ちはだかるカビゴン ''' ''Snorlax Blocks the Way'').<ref name=SnorlaxStandsTall>[https://archive.is/idL8n The roadmap for Snorlax Blocks the Way]</ref>

{| style="margin:auto; text-align:center; {{roundy|2px}} border:2px solid #{{white color dark}}; background:#{{white color}}; font-size:80%"
|-
| style="{{roundy|2px}} border:2px solid #{{johto color dark}}; background:#{{johto color light}}" | [[File:Snorlax Stands Tall HGSS Project Snorlax.jpg|x200px]]
| style="{{roundy|2px}} border:2px solid #{{hisui color dark}}; background:#{{hisui color light}}" | [[File:Snorlax Blocks the Way LA Project Snorlax.jpg|x200px]]
| style="{{roundy|2px}} border:2px solid #{{sinnoh color dark}}; background:#{{sinnoh color light}}" | [[File:Snorlax Blocks the Way DP Project Snorlax.jpg|x200px]]
| style="{{roundy|2px}} border:2px solid #{{galar color dark}}; background:#{{galar color light}}" | [[File:Snorlax Blocks the Way SWSH Project Snorlax.jpg|x200px]]
| style="{{roundy|2px}} border:2px solid #{{alola color dark}}; background:#{{alola color light}}" | [[File:Snorlax Blocks the Way SM Project Snorlax.jpg|x200px]]
|-
| '''{{GameIcon|HG}}{{GameIcon|SS}}''' <br> by {{color2|000|Kazuma Koda}}<ref name=SnorlaxBlockstheWayCreditHGSS>[https://archive.is/fWrna Koda confirming he drew the HGSS Snorlax Blocks the Way art.]</ref>
| '''{{GameIcon|LA}}'''<br> by {{color2|000|Ryota Murayama}}<ref name=SnorlaxBlockstheWayCreditLA>[https://archive.is/mulww Murayama confirming he drew the Legends Arceus Snorlax Blocks the Way art.]</ref>
| '''{{GameIcon|D}}{{GameIcon|P}}''' <br> by {{color2|000|kurumitsu}}<ref name=SnorlaxBlockstheWayCreditDP>[https://archive.is/M6LAz kurumitsu confirming he drew the DP Snorlax Blocks the Way art.]</ref>
| '''{{GameIcon|Sw}}{{GameIcon|Sh}}''' <br> by {{color2|000|REOSpikee}}<ref name=SnorlaxBlockstheWayCreditSWSH>[https://archive.is/vBhfJ REOSpikee confirming she drew the SWSH Snorlax Blocks the Way art.]</ref>
| '''{{GameIcon|Su}}{{GameIcon|M}}''' <br> by {{color2|000|kantaro}}<ref name=SnorlaxBlockstheWayCreditM>[https://archive.is/oTMMJ kantaro confirming he drew the SM Snorlax Blocks the Way art.]</ref>
|-
|}

==References==
{{reflist}}

==External links==
* [https://www.pokemon.jp/special/project_kabigon/ Project Snorlax official website]
* [https://twitter.com/project_kabigon Project Snorlax on Twitter]
* [https://www.instagram.com/pokemonsleep_kabigon_official/ Project Snorlax on Instagram]

{{Project Mass Media notice}}

[[es:Project Snorlax]]
[[ja:プロジェクトカビゴン]]