View source for Gotta catch 'em all!

{{samename|manga created by [[Miho Asada]]|Pokémon Gotta Catch 'Em All}}
{{samename|the 50.Grind song|Gotta Catch 'Em All (song)}}
{{samename|Gotta Catch 'Em All events|List of Gotta Catch 'Em All event Pokémon}}
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[[File:English motto.png|thumb|250px|The original logo for the phrase]]
[[File:Gotta Catch Em All logo.png|thumb|260px|The new logo]]
'''Gotta catch 'em all!''' is the English slogan of the Pokémon franchise, including the English language [[Pokémon games|Pokémon video games]]. The Japanese equivalent is '''Get Pokémon!''' (Japanese: '''ポケモンゲットだぜー！''' ''Pokémon <sc>get</sc> da ze~!'', also spelt '''ポケモンＧＥＴだぜー！''')

The first pair of Pokémon games released in North America, {{game|Red and Blue|s}}, were labeled with the catchphrase below the Pokémon logo. Their sequels, {{game|Gold and Silver|s}}, and later, {{game|Crystal}}, had the catchphrase in the same position. {{game|Yellow}} was the only exception, instead advertising that it was the "Special {{p|Pikachu}} Edition" of the game below the logo. The slogan was then retired for all subsequent games. Despite the slogan being brought back after the release of [[Pokémon X and Y]], the phrase has not reappeared on the box art akin to the earlier [[generation]]s.

==In the anime==
The most noticeable reference to the catchphrase in the {{pkmn|anime}} was introduced in the [[EP001|first episode]] by [[Ash Ketchum]] himself. Promising that he would catch all of the Pokémon in the {{pkmn|world}}, Ash set off on his journey. However, up to the current point in the anime, Ash has only progressed to 66 captures of Pokémon, just over 9% of the total number of Pokémon known as of [[Generation VI]]. Moreover, Ash does not at all focus on catching as many species as he can; he even expresses distaste for Gary's training method of "catching them all". The motto also seems to be a pun for Pokémon photographers, as [[Robert's grandfather]] "caught them all" and {{Todd}} "catches" Pokémon.

Another anime reference comes in the lyrics of different songs. It is featured in the [[Pokémon Theme|original opening theme]], as well as in the chorus of the [[Pokérap]]. It is also found in [[Pokémon Johto|the theme]] for [[S03|The Johto Journeys]], the anime's third season. The lyrics include, in reference to the {{cat|Generation II Pokémon|Pokémon introduced in Gold and Silver}}, that "you still gotta catch 'em all!". A new, remixed version of the original theme was used as the opening for the {{series|XY}}.

The reference was used as the title of the penultimate episode of the [[original series]], ''[[EP273|Gotta Catch Ya Later!]]''. In this episode, both {{an|Brock}} and {{an|Misty}} return to [[Kanto]], leaving Ash to head to the [[Hoenn]] region alone.

The slogan was referenced in the English-language version of ''[[M07|Pokémon: Destiny Deoxys]]'' when {{an|Brock}} says the phrase when collecting food from a haywire robotic vending machine during a power outage (with "them all", in this instance, being hot dogs).

The [[Pokérap GS]] used the catchphrase quite prominently.

The line was later said by {{MTR}} in ''[[AG012|The Lotad Lowdown]]''.

The line is also referenced in the song [[Can't Stop (Catchin' 'Em All)]] several times.

The "Gotta catch 'em all!" phrase is also seen in the [[Who's That Pokémon?]] segment in the XY series.

==Retirement and return==
The slogan was temporarily retired from the [[Pokémon games]] around 2003, with the release of {{game|Ruby and Sapphire|s}}. Instead of the now-familiar phrase appearing below the Pokémon logo, the game's version name appeared there. This held true for the remaining games of [[Generation III]], and would later prove to be the standard with the release of the [[Generation IV]] games, {{game|Diamond and Pearl|s}}.

The retirement was possibly due to the large amount of Pokémon now required to capture to complete the [[National Pokédex]], 386 at the time the slogan was retired. It may as well have been due to the incompatibility between the [[Generation II]] and Generation III games, as all of the Pokémon known as of the third generation were not available between Ruby and Sapphire, unlike what had been the case with Red and Blue and Gold and Silver.

The slogan may also have been taken out of use since it was a target of critics of the game and franchise (with some saying the phrase was an equivalent to, "Gotta buy 'em all").

An English-language Diamond and Pearl commercial was released that features the phrase in the United States. It is also used as the slogan for the {{DL|Jubilife TV|Catch That Pokémon Show}} in {{game|Diamond and Pearl|s}}. This did not, however, mean that the slogan made a permanent return, rather it was just a reference to the then defunct slogan.

On the {{game|Black and White|s}} official website, the slogan is referenced in the "Pokémon" section of the site. A link to the new Pokémon is labeled with the phrase "See 'Em All."

On September 14, 2013, the phrase was once again used in a trailer that was accidentally leaked on the Pokémon YouTube channel and advertised a new website called "www.gottacatchemall.com" - a website offering people in the United States a chance to win {{g|X and Y}} related prizes in the sweepstakes from September 16 until October 12, 2013. The site required the first name of the user, their respective e-mail address, a username and the code "XY1012" to open. The site scattered various codes around various sites on the internet as "Easter eggs" to unlock {{ball|Poké}}s on the website, and thus, a "Pokémon, a digital gift, and a chance to win". The site now has a new logo for the phrase "Gotta catch 'em all!". The new logo is now used for all videos on [[The Pokémon Company International]]'s YouTube channel, along with a Pikachu saying "Pika!". The logo also began to make appearances in the [[Pokémon anime|Pokémon anime's]] [[Who's That Pokémon?]] segment starting with ''[[XY001|Kalos, Where Dreams and Adventures Begin!]]''

==Rewards==
{{incomplete|section|needs=Generation VI rewards}}
[[File:Crystal EN boxart.png|thumb|right|250px|{{game|Crystal}}, the last game to feature the catchphrase on its boxart.]]
In most of the games, the reward for catching all the Pokémon available in the game was a [[diploma]], proof of the feat. However, from the beginning, rumors appeared about a greater reward for attaining the ultimate goal of catching them all. Specifically, in Red and Blue, rumors circulated that after the player had {{pkmn2|caught}} the 150 {{cat|Generation I Pokémon}}, if they showed their full [[Pokédex]] to the [[Game Freak]] employees in [[Celadon Condominiums]], they would be rewarded with the elusive 151st Pokémon, {{p|Mew}}. These rumors, however, were false, as the only reward offered for capture of 150 Pokémon was the Diploma; Mew was only officially available through [[Nintendo]]-sponsored events, though otherwise available through the [[Mew glitch]].

The same was true of the Generation II games, where showing a 249-Pokémon Pokédex (minus {{p|Celebi}} and Mew) would have the same developers give the player another diploma. With the retirement of the slogan, Pokémon Ruby and Sapphire only required the player to complete the 200-Pokémon [[List of Pokémon by Hoenn Pokédex number (Generation III)|Hoenn Pokédex]] (lacking {{p|Jirachi}} and {{p|Deoxys}}) to receive a diploma, though the 386-Pokémon [[National Pokédex]] still remained as a goal for players who wanted bragging rights.

In the Generation IV games, by the time the [[Elite Four]] and {{pkmn|Champion}} are defeated, the player will have seen almost all of the Pokémon in the [[List of Pokémon by Sinnoh Pokédex number|Sinnoh Pokédex]], if not all 150; it is possible to do this even before entering the [[Hall of Fame]]. The reward for this is the National Pokédex, allowing the player to go on a true quest to actually catch them all once more, though this feat requires catching more than three times as many Pokémon as it would take to complete the Sinnoh Pokédex. Catching 482 (or 484 in HeartGold and SoulSilver) of the 493 Pokémon—{{p|Mew}}, {{p|Lugia}}{{tt|*|Sinnoh games only}}, {{p|Ho-Oh}}{{tt|*|Sinnoh games only}}, {{p|Celebi}}, {{p|Jirachi}}, {{p|Deoxys}}, {{p|Manaphy}}, {{p|Phione}}, {{p|Darkrai}}, {{p|Shaymin}}, and {{p|Arceus}} are not required—results in the awarding of another diploma.

The first Generation V games, {{2v2|Black|White}}, continue the tradition, with 156 Pokémon in [[List of Pokémon by Unova Pokédex number#List of Pokémon by Old Unova Pokédex number|new listing]] (though only 152 are required for diploma - {{p|Victini}}, {{p|Keldeo}}, {{p|Meloetta}} and {{p|Genesect}} are not). The National diploma requires 636 Pokémon ({{p|Mew}}, {{p|Celebi}}, {{p|Jirachi}}, {{p|Deoxys}}, {{p|Manaphy}}, {{p|Phione}}, {{p|Darkrai}}, {{p|Shaymin}}, {{p|Arceus}}, {{p|Victini}}, {{p|Keldeo}}, {{p|Meloetta}}, and {{p|Genesect}} aren't required).

The sequels to the Generation V games are different, however, giving an actual reward for catching them all. The {{key|V|Permit}} is awarded for seeing 297 out of [[List of Pokémon by New Unova Pokédex number|301 Pokémon]] (as before,  {{p|Victini}}, {{p|Keldeo}}, {{p|Meloetta}}, and {{p|Genesect}} are not required), which gives player the access to the [[Nature Preserve]]. After catching them all, [[Professor Juniper]] will give the player the [[Oval Charm]], which increases the chances of Pokémon producing {{pkmn|Egg}}s in the Daycare. Finally, after completing the National Pokédex (barring {{p|Mew}}, {{p|Celebi}}, {{p|Jirachi}}, {{p|Deoxys}}, {{p|Manaphy}}, {{p|Phione}}, {{p|Darkrai}}, {{p|Shaymin}}, {{p|Arceus}}, {{p|Victini}}, {{p|Keldeo}}, {{p|Meloetta}}, and {{p|Genesect}}), she will also give the player the [[Shiny Charm]] after the player talks to [[Cedric Juniper|Cedric]], which makes [[Shiny Pokémon]] more likely to appear.

In Generation VI, the player once again receives the diploma from the Game Director, and receives the diploma from [[Professor Sycamore]], who also rewards them with the [[Shiny Charm]], like [[Aurea Juniper]] before him. {{p|Mew}}, {{p|Celebi}}, {{p|Jirachi}}, {{p|Deoxys}}, {{p|Manaphy}}, {{p|Darkrai}}, {{p|Shaymin}}, {{p|Arceus}}, {{p|Victini}}, {{p|Keldeo}}, {{p|Meloetta}}, {{p|Genesect}}, and {{p|Diancie}} are not required to complete the Pokédex. In {{pkmn|Omega Ruby and Alpha Sapphire}}, [[Professor Birch]] will reward the player in the same way, but because {{p|Deoxys}} can be captured in the game during or after the [[Delta Episode]], its capture is required to receive the diploma and Shiny Charm.

==Trivia==
* The slogan for the [[1999 Burger King promotional Pokémon toys]] was "Gotta catch 'em here!", a reference to the franchise's slogan.
* The slogan's appearance on pre-release box art for {{game|Ruby and Sapphire|s}} indicates that the slogan was initially intended to be kept, but was dropped sometime between January 2003 and March 2003.
* In the [[VIZ Media]] edition of  [[Pokémon Adventures]] [[Pokémon Adventures volume 14|volume 14]], [[Professor Oak (Adventures)|Professor Oak]] makes a reference to the slogan, saying that [[Crystal (Adventures)|Crys]] "truly catches them all".

==In other languages==
{{Translation notice|Macedonian}}
{{langtable|color=AAFFAA|bordercolor=FFAAAA
|ja={{tt|ポケモンゲットだぜー！ <small>''Pokémon getto da ze!</small>|I'll get Pokémon!}}
|ar={{tt|!ساْ جمعها الْان <small>''Sa jmʿha alan!''</small>|Collect them now!}}
|eu={{tt|Bildu guztiak!|Collect all!}}
|bg={{tt|Да ги уловим! <small>''Da gi ulovim!</small>|To catch!}}
|ca={{tt|Fes-te'ls tots teus!|Check 'em all of yours!}}
|zh_cmn={{tt|收服神奇寶貝！ <small>''Shōufú Shénqí Bǎobèi!''</small>|Get Pokémon!}}
|hr={{tt|Moraš skupit sve!|You have to gather all!}}
|cs={{tt|Chyťte je všechny!|Catch all of them!}}<br>{{tt|Všechny chytit máš!|You have to catch all!}}{{tt|*|Season 1 theme song}}
|da={{tt|Du ska' fange dem!|You've gotta catch them!}}<br>{{tt|Jeg ska' fange dem!|I've gotta catch them!}}{{tt|*|Season 19 theme song}}
|nl={{tt|Ik wil ze allemaal!|I want them all!}}
|fi={{tt|Omakseni saan!|I can get them for myself!}}{{tt|*|Season 1 and 17 theme song}}<br />{{tt|Kaikki kerätään!|All will be collected!}}{{tt|*|Pokémon theme (Movie and CD) and Pokémon Adventures}}
|fr_ca={{tt|Attrape-les tous!|Catch them all!}}
|fr_eu={{tt|Attrapez-les tous!|Catch them all!}}
|de={{tt|Schnapp' sie dir alle!|Grab 'em all!}}<br>{{tt|Komm und schnapp sie dir!|Come and grab!}}{{tt|*|Season 1 and 17 theme song}}
|el={{tt|Τα θέλω τώρα εδώ! <small>''Ta thélo̱ tóra edó̱!''</small>|I want them here now!}}
|he={{tt|!חייב לתפוס את כולם <small>''Ħyiv litfws ʼt khulam!''</small>|Must catch them all!}}
|hi={{tt|करने है हासिल! ''<small>Karne hai haasil!</small>''|Have to Acquire!}} {{tt|*|Cartoon Network dub of anime}} <br> {{tt|पाना हर एक को! ''<small>Pana Har Ek Ko!</small>''|Obtaining Each One!}}{{tt|*|Hungama dub of anime for season 1 and 17 opening theme}} <br> {{tt|है पकडना ऊन सबको! ''<small>Hai Pakardna Un Sabko!</small>''| Have to Catch Them All!}}{{tt|*|Hungama TV dub of anime for season 3 opening theme}}
|hu={{tt|Szerezd meg hát mind!|Get them all back!}}
|is={{tt|Þarf að fanga þá!|Must catch them!}}
|it=Gotta catch 'em all! <small>(Generations [[Generation I|I]] to [[Generation V|V]])</small><br />{{tt|Acchiappali tutti!|Catch them all!}}{{tt|*|Used for official Italian merchandising in the first two generations}} <small>([[Generation VI]] onwards)</small>
|no={{tt|Du må fange dem alle!|You must catch them all!}}<br>{{tt|Fanger alle nå!|Catch all now!}}
|mk={{tt|Треба да ги освојам! <small>''Treba da gi osvojam!''</small>|}}
|pl={{tt|Złap je wszystkie!|Catch them all!}}<br>{{tt|Czy już wszystkie masz?|Do you have all of them?}}{{tt|*|Season 1 and 17 theme song}}
|pt_br={{tt|Temos que pegar!|We have to catch!}}
|pt_eu={{tt|Vou apanhá-los todos!|I'll catch them all}}{{tt|*|Pokémon theme (TV)}}<br>{{tt|Apanhá-los todos!|Catch them all!}}{{tt|*|Pokémon theme (CD)}}
|ro={{tt|Să îi prind pe toți!|To catch them all!}}
|ru={{tt|Всех их соберём! <small>''Vsekh ikh soberyom!''</small>|Collect them all!}}{{tt|*|Season 1 theme song}}<br>{{tt|Поймать их всех! <small>''Poymat' ikh vsekh!''</small>|Catch'em all!}}{{tt|*|Season 17 theme song}}
|sr={{tt|Treba da skupiš sve!|You should collect them all!}}
|es_eu={{tt|¡Hazte con todos!|Make yourself with all!}}
|es_la={{tt|¡Atrápalos ya!|Catch them now!}}<br />{{tt|¡Tienes que atraparlos!|You have to catch them!|}} <small>([[Pokémon Chronicles]] opening)</small>
|sv={{tt|Måste fånga fler!|Gotta catch more!}}
|tr={{tt|Hepsini topla!|Collect them all!}}
|th={{tt|มาจับโปเกม่อนกันเถอะ! <small>''ma jub pokemon gun ter!</small>|I'll get Pokémon!}}
}}

[[Category:Pokémon meta]]

[[it:Acchiappali tutti!]]