From Bulbapedia, the community-driven Pokémon encyclopedia.
Sinnoh Now (Japanese: シンオウ・ナウ Sinnoh Now) is a television program broadcast by Jubilife TV. It bills itself as your portal to what's hip and happening in Sinnoh!
In the games
The player can sometimes watch Sinnoh Now on the televisions in Pokémon Diamond and Pearl.
In the anime
Sinnoh Now in the anime is hosted by Yūka, and is a news/variety program. Yūka and the Sinnoh Now staff have appeared in DP029, DP033, DP036, and most recently DP040.