The Resort Area (Japanese: リゾートエリアResort Area) is a small, town-like area on the northeastern island of Sinnoh. This area is home to the Ribbon Syndicate, and there is no Poké Mart or similar establishment here. This is probably due to the fact that Poké Marts focus on typical Pokémon battling and therefore serve no useful purpose in a place that centers around Coordinators and Super Contests. In fact, there is an Ace Trainer by the Pokémon Center who asks "If there's no shop here, how am I meant to stock up on items?"
The Ribbon Syndicate is a difficult to miss building with its large size and giant decorative Ribbon over the doorway. A Coordinator must have at least 10 different kinds of Ribbons spread among their current party to gain access to the building. One of the notable things about the syndicate is that they offer incredibly expensive Ribbons, which act mostly as signs of status rather than merit, with prices reaching up to 999,999 for a Royal Gorgeous Ribbon. The syndicate also features a spa on the top floor. A visit to this spa, like grooming in the earlier games, makes a Pokémon more friendly. They can only accept five members a day and a Trainer who receives a massage may not receive another until the next day.
Trainers with a Vs. Seeker by their names, when alerted for a rematch using the item, may use higher-level Pokémon.
In the manga
In the Pokémon Adventures manga
In the Platinum chapter, Platinum sets up her new base at the Villa in the Resort Area, previously owned by Steven. Despite the Resort Area's tropical setting also being depicted in this canon, Platinum arrives here in her winter clothing.
The Resort Area is the location of both the highest and lowest leveled wild Pokémon in any Pokémon game—Magikarp. The level 1 Magikarp is tied with the Snowpoint Temple's Regigigas in Platinum and the Nature Preserve's level 1 Magikarp and Gyarados for lowest leveled wild Pokémon; the level 100 Magikarp is tied with the Nature Preserve's level 100 Magikarp and Gyarados for the highest leveled wild Pokémon.
The name may refer to the fact that this area is very peaceful, as well as the fact that the Ribbon Syndicate, into which only very skilled Coordinators can enter, is located here.