Pokémon merchandise

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Revision as of 08:05, 25 February 2013 by The Great Butler (talk | contribs) (Figures)
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In the real world, there are many types of Pokémon merchandise. The various types of merchandise include books, games, trading cards, plush toys, playing cards, and even jars of jelly. Pokémon merchandise is distributed in many countries, including Italy, Finland, and the Philippines. The Pokémon Company, an affiliate of Nintendo with Tsunekaz Ishihara as its president and CEO, handles licensing and marketing for the Pokémon franchise within Asia, and its subsidiary, The Pokémon Company International, is responsible for managing the franchise outside of Asia.

85 companies around the world make officially licensed products for the franchise; there are around 3,500 items available.[1]

Video games

File:Red EN boxart.jpg
The American box art of Pokémon Red version
Main article: Pokémon games

The video games are the modern-day Pokémon franchise's first line of merchandise, and have some prevalence throughout the other facets of the franchises, at least in the understanding that it introduces most new Pokémon that are used in other facets of the franchise with each new generation. However, the game's established canon has been known to variate throughout the other facets of the Pokémon franchise, with some depictions being truer to the game's depiction than others. The games are very popular, and, in the case of the series often thought as the 'main' series, usually released in pairs, unless the game is a third version. New main series games were traditionally made on new consoles. This is the start of a new generation, introducing a region and more Pokémon to capture. These Pokémon and region will later appear in the anime, unless they debuted in the anime first. However, Generations IV and V were both released on the DS, breaking the tradition of new Generations debuting in new handheld consoles. Along with the 'main' series are side series, such as the Pokémon Ranger series and the Mystery Dungeon series. There has also been many other games that have no relation to any other games, such as PokéPark Wii: Pikachu's Adventure.

Literary publications

File:I choose you.jpg
The cover of the book I Choose You!


Main article: Pokémon books

Many books have been published about the Pokémon franchise. Most of these books include anime novelizations, chronicles, and guides for the anime series and its movies, although there have been occasions where the plots of some books are merely based on the anime, with original stories. Other Pokémon books include activity books, sticker books, and drawing books.

Pokémon manga

Main article: Pokémon manga

Many manga series have been created based on the Pokémon franchise, including popular series such as Pokémon Adventures and Pokémon Pocket Monsters. Most Pokémon manga follow the events of the games, either directly (such as Pokémon Zensho) or loosely (such as Pokémon Adventures) while others invent their own plots within the Pokémon universe, such as Magical Pokémon Journey and the Yellow and Emerald chapters of the Pokémon Adventures manga.

Tabletop games

Trading Card Game

A Machoke card from the Base Set expansion
Main article: Pokémon Trading Card Game

The Pokémon Trading Card Game, often abbreviated as the TCG, has many sets, with the first one being the Base Set. It has different types than the Pokémon games, with many types being represented as related types. Cards in the Trading Card Game usually have one or more attacks, with many attacks involving a coin being flipped. They sometimes have a Poké-Body or a Poké-Power. On some card sets, there is a text box at the bottom of the card. The text in this text box is usually derived from a Pokédex entry for the Pokémon species of the card in question. The cards have many different illustrators.

Pokémon Trading Figure Game

Main article: Pokémon Trading Figure Game

The Pokémon Trading Figure Game, often abbreviated as the TFG, is a series of figures released in sets, with the first expansion being Next Quest. The Pokémon Trading Figure Game was later discontinued in June 2009, with only one expansion being released in English and one other being announced, but never released.


Toys are another common type of Pokémon merchandise. Three popular types of toys are plush toys, board games, and figures.

Board games

Main article: Board games
The Pokémon Champion Island board game

There have been many board games released. Some are based on the anime, such as Pokémon Champion Island. Others are simply based on popular board games that previously weren't involved with the Pokémon series, such as Yahtzee Jr.. There have also been a couple of original board games, such as Pokémon Master Trainer. Many board games have been distributed by Hasbro.

Plush toys

Main article: Plush toys

There are a few lines of Pokémon plush toys released. One of them is Poké Doll, which is named after an in-game item and are designed as chibi versions of various Pokémon. These are usually about 6 inches tall, but are sometimes available in larger 12 inch versions or as smaller plush keychains. Another line of Pokémon plush toys is Bandai Friends, which are about 3 inches tall and come with boxes of candy.

In North America, Pokémon plush dolls have been released by Hasbro and Jakks Pacific.


Main article: Figures

Pokémon figures have also been a staple at most toy retailers and departments. Takara Tomy is one of the longest running manufacturers to make toys. They are known for the "Zukan" line, vending machine toys, and the long-running "Moncolle" line, which are 1" toys in blister-card packaging. The latter is sold in Japan's Pokémon Centers, as well the Nintendo World store in New York.

During Generation I-III, Hasbro was the distributor for most Pokémon merchandise. Hasbro's Pokémon line for Generation I and II were mostly imported from Takara Tomy, while Hasbro manufactured their own for Generation III.

Jakks Pacific was the manufacturer for most Pokémon merchandise in the US from the Battle Frontier saga to the later part of the Best Wishes series. Their main figure line were the 3" figures, some with basic articulation, sold in single or three-packs. Also available from the manufacturers are playsets, pocket playsets, racing toys, mega figures, and urban vinyl "Cheebees". They also manufacture the Pokémon Diamond and Pearl Electronic Talking Pokédex.

Currently, most Pokémon merchandise in the US is once again manufactured by Takara Tomy, however, they now distribute it as well.


There has also been other types of merchandise such as food, dental products, and stationery. Many of these, however, have been discontinued.

External links


Project Merchandise logo.png This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise.