From Bulbapedia, the community-driven Pokémon encyclopedia.
The Pokémon franchise first reached Italy on January 7, 2000, with the first broadcast of EP001 in Italian on Italia 1.
On January 7th, 2000, Italia 1
), a commercial Italian TV channel owned by Mediaset
, started airing the Pokémon anime
from Mondays to Fridays every afternoon, around 5 P.M. The series that year was successful in Italy and it was also transmitted on prime time on Saturdays. From the fourth season
on, however, Pokémon lost more and more Italian fans. On Christmas 2001 it was even suspended for one year, possibly for dub problems, and when in the end of 2002 it started again, its popularity was even lower.
In 2003, Pokémon: Master Quest began around 4 P.M. With this fifth series, Italia 1 chose to divide the episodes into two halves for the premiere, creating, in this way, two 10-minutes episodes broadcast from Monday through Friday. However, when the episodes were re-aired, they were transmitted fully. Nevertheless, Pokémon started being broadcast later and later (Pokémon: Advanced at 4:30 P.M., Pokémon: Advanced Challenge at 5 P.M.) until the eighth season started to be broadcast at 6 P.M., always for ten minutes on February 2006. After a few months, Pokémon was moved to Saturdays and Sundays, imitating the TV schedule of Kids WB!. The main problem facing this was that Italian children attend school on Saturdays. Due to this choice, some Italian Pokémon sites chose to make together a petition against Italia 1. Perhaps because of this petition or maybe due to the lower audience, Pokémon returned in the afternoon at 5:15 P.M.
With the beginning of Pokémon Chronicles, however, the show was broadcast once again in the weekend, although later in the morning. The same happened for [[Pokémon: Battle Frontier]], which was not only was transmitted in the weekends, but also for 10 minutes only. In Summer 2007, Pokémon landed every morning at 8:30 A.M. In September 2007, Italia 1 decided on give another chance to the show and, exploiting the success of Pokémon Diamond and Pearl, Pokémon came back in the afternoon with the new series, Pokémon: Diamante e Perla. The first episodes were successful, similar to the ones of the first seasons, but after a few episodes the success decreased, and so in January 2008 "Diamante e Perla" went back to the weekend.
Like most rerunning cartoon series and movies coming from Italia 1, the Pokémon anime has also been aired by Boing and Hiro, two Italian digital television channels, broadcast via DTT technology, owned by Mediaset
Only the first five Pokémon movies of the original series have been released in Italy so far. On February 28, March 6 and 13 2004, the first three movies were supposed to be broadcast, for the first time on TV, on Italy 1 in prime time. However, due to the low audience, only the first two movies aired. One year later, finally, the third one was broadcast, this time on Sunday afternoon. From that day, however, the films have not been transmitted anymore. Some sources affirm that Mediaset has treated for getting the rights of transmission of the all first ten movies.
Traditionally, Mediaset, since its origins, has always created openings for cartoons and anime, some independent from the Japanese and North American opening themes. For Pokémon, nine themes have been made (for the first ten seasons and for Pokémon Chronicles). For Pokémon: Advanced & Pokémon: Advanced Challenge, and for Pokémon: Advanced Battle & Pokémon: Battle Frontier, the same opening themes have been used. This makes Italy the only known country other than Japan and the United States to create original music for the Pokémon anime.
In 2009, Walt Disney Company's channel, Jetix, will obtain the rights for broadcasting the brand new eleventh season.