Pokémon Toasted Oat Cereal with Marshmallow Bits: Difference between revisions

The original cereal

Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits was a breakfast cereal announced by Kellogg's in March 2000 and released in May 2000.^[1] The cereal is similar to Lucky Charms, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of Pikachu, Poliwhirl, Oddish, and Ditto. Paul Norman, vice-president of marketing for cereal of Kellogg's, said "Kellogg's Pokémon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokémon fever". An updated version of the cereal was released later, with new Generation II Pokémon appearing in Wobbuffet, Pichu, and Cleffa. Since this duo's time had passed, no more Pokémon cereal has been produced, making the pair the first and last of their kind.

Marketing

Marketing for the cereal started in June 2000, consisting of eye-catching advertisements in television and in magazines. Kevin Smith, vice-president of consumer promotions for Kellogg's, stated "Through this integrated marketing campaign, Kellogg's creates the ultimate 'Pokémon experience,' and allows kids to participate in the Pokémon phenomenon in a new way".

Trivia

You want me to find who?

• The back of the original version has two spelling mistakes on the back of the box: Ledy Ba and Hoot Hoot. The box instructs the reader to find five of both of these Pokémon. This could have been a marketing tool for Generation II which was being officially revealed to the United States 5 months after the initial release of the cereal. The back may have also changed to its mentioned state as the reveal approached, or once Generation II was already revealed.

References

This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise.