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Buena (Japanese: アオイ Aoi) is the host of Buena's Password Show, an independent radio broadcast introduced in Pokémon Crystal, which becomes part of the Variety Channel in HeartGold and SoulSilver. In Generation II, this radio show is only broadcast at night until midnight, and in Generation IV, the show is broadcast every three hours between 2 AM and 11 PM. The player must remember the daily password to earn a point.

Players can obtain her phone number by talking to her after getting thirty Blue Card points. When Buena makes a phone call to the player, she will tip the player off that one of the slot machines in Goldenrod Game Corner is 'lucky', and the player will win more times while playing on it compared to the other slot machines; however, she does not say which one it is.

Most of the prizes awarded on Buena's radio show are rare items that can either not be bought at all or bought, but for a very high cost. This makes listening to the show very valuable in the games.


According to her Pokégear conversations with the player, Buena has limited sense of direction. When Team Rocket take over the Radio Tower, she is shown to be terrified. If the player talks to her, she says:

"Huh? Today's Password?
HELP, of course!"

Buena's Password prize list

Main article: Buena's Password



Language Name Origin
Japanese アオイ Aoi From 葵 Aoi, mallow.
English, French, German,
Italian, Spanish
Buena Means "good" in Spanish.
Korean 규화 Gyuhwa From 규화 (葵花) gyuhwa, hollyhock.

Non-player characters in the core series games
Johto Professor ElmProfessor OakMomEthanLyraSilverMr. PokémonEusineLanceRedKiyoBaobaMagnusEarlKurtCarrie
MaryBuenaRadio DirectorHaircut brothersWebsterMasterLiWilmaPrimoMaximoJetDudeCameronMr. GameFelicityTeala
Team RocketGym guideGym LeadersFrontier BrainsKimono GirlsWeek SiblingsName RaterDay-Care CoupleProfessors' aides
Project CharacterDex logo.png This game character article is part of Project CharacterDex, a Bulbapedia project that aims to write comprehensive articles on each character found in the Pokémon games.