From Bulbapedia, the community-driven Pokémon encyclopedia.
The Ball Guy (Japanese: ボールガイ Ball Guy) is a character introduced in Pokémon Sword and Shield.
In the core series
The Ball Guy is the mascot of the Galar Pokémon League. Over the course of their Gym Challenge, the player will meet a person dressed in a Ball Guy mascot costume in or near each Stadium Lobby, who will give them a variety Poké Ball with each meeting. It is later revealed that the person dressed as the Ball Guy is not sanctioned by the Pokémon League and has been acting of their own volition. Their true identity is unknown. The player can receive the Ball Guy's League Card outside of Motostoke Stadium after they become Champion. The Ball Guy mascot will also reward the player after defending their title in Wyndon Stadium.
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Reason: Wyndon Stadium rematch rewards.
In the manga
The Ball Guy made a cameo appearance in the beginning of the Sword & Shield chapter.