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- Shion redirects here. For town with the Japanese name that is literally romanized as Shion, see Lavender Town.
Cher (Japanese: シオン Shion) is one of the characters of the day in Beauties Battling for Pride and Prestige!. She is a member of the "Flower Garden Troupe", the most popular theater group in the Unova region, along with Moira and Mona.
She was taking a walk with Moira and Mona and their Pokémon, when Iris's Emolga bumped into Moira's Cinccino by accident. Soon, Ash, Iris, and Cilan showed up. She introduced herself together with other girls and laughed when Moira called Iris's Emolga and Ash's Snivy ugly. This made Iris furious, and she tried to chase after Cher and the other two. However, before Iris could catch them, they escaped in their RV.
Ash, Iris and Cilan managed to find out where the castle of the girls was located and got inside, having dressed up in real ladies' attire. Cher, like Moira and Mona, did not recognize them from earlier. Moira then offered a competition against them.
Further inside the building, they each faced off one on one by each choosing one Pokémon. The two chosen Pokémon had to stand on a balance beam and one had to try to push the other into muddy water. Cher and her Roserade were up first against Cilan and his Pansage and easily won. Another competition was held, but this time the two Pokémon had to battle against each other in a regular battle. Cher was up against Iris and her Emolga and lost this time, even falling into the muddy water together with her Roserade.
Like the other two girls, Cher has a very arrogant personality. Like Mona, she seems to agree with everything Moira says. She seems to be the most masculine of the three, her design being based on the bifauxnen anime characters, which are woman with masculine traits and clothing.