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A Pokémon groomer is a person who improves a Pokémon's friendship by grooming them. They were first seen in Generation II, and have appeared in every subsequent main series game. Typically, a groomer will only groom one Pokémon per day.
List of groomers
- Cyllage City: A massage lady is found in the house west of the Pokémon Center. Unlike the Veilstone Massage Lady, she does not find Accessories.
In addition to general Pokémon grooming, Generation VI introduces Furfrou, a Pokémon who can be groomed to have different haircuts. This is performed by Friseur Furfrou, a salon located in Lumiose City. Unlike most groomers, Friseur Furfrou will groom more than once per day for a 500 fee.
In the anime
The first groomers to be featured in the anime were also breeders, such as Brock and Suzy. In Pokémon Fashion Flash, it was shown how grooming a Pokémon through techniques such as massage brings out a Pokémon's inner beauty, making them feel their best rather than merely dolling them up.
In the XY series, the Pokémon groomers Jessica and Sherman showed their craft in Grooming Furfrou!. Bonnie also acts similar to a groomer, and can often be seen brushing the fur of her brother and friends' Pokémon.
Generally, whenever the topic of grooming comes up in the anime, Jessie and James demonstrate a passion for the craft and will use it as a front for their latest scheme. However, their styling tends to be portrayed as tacky and with no regard to the Pokémon's happiness.