Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits

The original cereal

The updated version.

Kellogg's Pokémon Toasted Oat Cereal with Marshmallow Bits was a breakfast cereal announced by Kellogg's in March 2000 and released in May 2000.^[1] The cereal is similar to Lucky Charms, made up of oat-based rings and marshmallow pieces. These marshmallows were in the shapes of Pikachu, Poliwhirl, Oddish, and Ditto. Paul Norman, vice-president of marketing for cereal of Kellogg's, said "Kellogg's Pokémon cereal is the latest example of our commitment to bring fun back to the cereal aisle and offers kids a unique way to catch Pokémon fever". An updated version of the cereal was released later, with new Generation II Pokémon appearing in Wobbuffet, Pichu, and Cleffa. Since this duo's time had passed, no more Pokémon cereal has been produced, making the pair the first and last of their kind.

Marketing

Marketing for the cereal started in June 2000, consisting of eye-catching advertisements in television and in magazines. Kevin Smith, vice-president of consumer promotions for Kellogg's, stated "Through this integrated marketing campaign, Kellogg's creates the ultimate 'Pokémon experience,' and allows kids to participate in the Pokémon phenomenon in a new way".

References

This article is part of Project Merchandise, a Bulbapedia project that aims to write comprehensive articles on all Pokémon toys, dolls, books, and collectible merchandise.