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A pre-order bonus is a special gift given to customers who reserve a copy of a game prior to its official release date. With this may require an extra deposit to guarantee the game. In addition to receiving the game, there are many other bonuses that come along with pre-ordering a game. The following is referencing the American pre-orders unless otherwise specified.
Those who pre-ordered Colosseum also received a bonus disc exclusive to the American versions. It included the Japanese trailer for the aforesaid game, a trailer for Jirachi: Wish Maker and a Jirachi that can be transferred to Ruby and Sapphire.
Pokémon FireRed and LeafGreen
A shoulder bag was given to players who preordered Pokémon FireRed and LeafGreen. The bag is red and white in color with the FireRed and LeafGreen logos on the front flap.
FLRG preorder bag.jpg
The FireRed and LeafGreen shoulder bag
Pre-orders for Pokémon XD: Gale of Darkness were accompanied by a set of Pokémon decals for use with the Nintendo GameCube. The decals feature Michael, Eevee, Articuno, Zapdos, Moltres, and Shadow Lugia.
The decals that came along with the pre-order displayed on a GameCube
Pokémon Diamond and Pearl
Those who pre-ordered Diamond and Pearl in GameStop stores received a stylus with the tip displaying a small figure of the respective version mascots as well as a blue stylus holder. Additionally, if Diamond and Pearl were pre-ordered over the late Pokémon Center website, they would receive a pin featuring either of the games mascots which could be connected.
The merchandise that came with pre-ordering Diamond
Those who pre-ordered Platinum also received a Giratina figure.
Pokémon Mystery Dungeon: Explorers of Sky
The pre-order bonus for this game was exclusive to GameStop, where they would receive a DVD of Pokémon Mystery Dungeon: Explorers of Sky - Beyond Time & Darkness.
Pokémon HeartGold and SoulSilver
Those who pre-ordered HeartGold or SoulSilver in GameStop also received a 6.5 cm-Ho-Oh or 7 cm-Lugia figure, respective of the games they star in. Pre-ordering both simultaneously in Japan will allow one to receive an 8.5 cm-Arceus figure as well. Those who pre-ordered from United Kingdom's HMV received a DS case featuring either a Ho-Oh or Lugia, respective of the game pre-ordered.
Heartgold soulsilver preorder figures.jpg
Ho-Oh and Lugia figurines
Pokémon Black and White
Those who pre-ordered Pokémon Black and White at participating Toys "R" Us retail stores will receive a Reshiram or Zekrom wall cling, respective of the pre-ordered version. Those who pre-ordered in United Kingdom's GAME stores will receive a GAME exclusive poster. Those who pre-ordered at Gamestation will receive a stylus pack featuring the Unova starters.