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Magazines in the Pokémon world

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Pokémon magazines are publications that cater to Pokémon Trainers, Pokémon Breeders, and Pokémon Coordinators throughout the nation. There are many different magazines that suit different tastes. Known Pokémon magazines include:

Adorable Pokémon

A magazine published in Sinnoh and Hoenn Pokémon Centers.

National Pokégraphic

A magazine mentioned by Professor Elm in Don't Touch That 'dile; one issue had a featured article about himself.

Pokémon Coordinator

As the name implies, this magazine caters to Trainers who participate in Pokémon Contests. May occasionally reads it.

Pokémon Fan

Mr. Fuji subscribes to this magazine. It runs contests and has a Monthly Grand Prize Drawing. It may be affiliated with the Pokémon Fan Club.

Pokémon Friend

An issue of Pokémon Friend

One of Brock's favorite magazines, suggesting it may cater to Pokémon Breeders. Delia Ketchum was once a cover model for this magazine.

One issue had a Butterfree on the cover and covered Stone Town and evolutionary stones, seen in The Battling Eevee Brothers.

Pokémon Graph

A magazine presumably published in Kanto and Johto. It can be found in some Kanto and Johto homes.

Pokémon Handbook

A magazine published in Sinnoh and Hoenn. It can be found in Pokémon Centers. It is also shown in some Kanto and Johto homes.

Pokémon Insider

A magazine that Mr. Fuji owns.

Pokémon Journal

Main article: Pokémon Journal

A magazine that publishes biographies and rumors about celebrities in the Pokémon world, including Gym Leaders, Pokémon Coordinators, members of the Elite Four, and Pokémon Researchers. Issues can be found in most Pokémon Centers.

Pokémon Pal

A magazine published in Sinnoh and Hoenn. It can be found in Pokémon Centers. It is also shown in some Kanto and Johto homes.


Mr. Pokémon owns many foreign magazines.