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(Japanese: トウヤ Touya) is the male player character in Pokémon Black and White. He is the male counterpart to Touko.
In the games
Blair is a boy who lives in Kanoko Town, as do his childhood friends, Cheren and Bianca. If chosen as the player, he will receive a starter Pokémon and a Pokédex from Professor Juniper. After setting off on his Pokémon journey at the same time as Cheren and Bianca, Touya will at some point be asked by Fennel to do some sort of quest; in return for its completion, Touya will receive a C-Gear.
As well as encountering and battling his childhood friends at various points during his journey, Touya will also meet a man known as N, who wishes to create separate worlds for humans and Pokémon. In order to achieve his goals, he and Touya will battle several times during the course of the game. Touya also battles Team Plasma at various stages of his journey.
If not chosen as the player (that is, the female character was chosen as the player), he appears as the player's partner in the Battle Subway when choosing to ride the Multi-Train.
Blair has three counterparts appearing in various manga: Monta from the Pokémon Master Black & White manga, Black from the Pokémon Adventures manga, and Touya from the Pocket Monsters BW: Meetings with the Legends manga.
- Prior to the release of Black and White, pre-release media and most fans referred to Blair as "Black".
- From above, Blair's hat resembles a Poké Ball.
The origin of his name is speculated to be a combination of the word "tou" (透, meaning transparent and with the implication of being untainted) and the male name suffix "ya" (也).